Digital Marketing Campaign Manager

Manulife

Lead digital marketing strategy and integrated campaigns for Manulife Group Benefits in a hybrid Toronto position focused on member engagement.As Marketing Manager, you will develop data-driven plans, manage omni-channel campaigns, and simplify complex benefit information. You will partner with MarTech, Product, Distribution, Creative, Analytics, Customer Centricity, and Technology teams. Your work will support product adoption, digital solution use, and improved member understanding.Key Responsibilities:
Develop data-driven strategies supporting Group Benefits business goalsManage omni-channel plans, messaging consistency, and brand alignmentLead campaign timelines, prioritization, and cross-functional deliveryGuide creative teams developing campaigns and digital assetsEvaluate performance and present insights to senior stakeholdersRequirements:
University or college degree in marketing or related fieldEight to ten-plus years of marketing experienceExperience leading digital marketing strategies and campaignsAnalytical skills, A/B testing, optimization, and performance metricsExperience with Salesforce Marketing Cloud, Adobe, or PowerBIBring campaign leadership, analytics, content strategy, and digital marketing expertise to Manulife’s Group Benefits member communications.
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