Performance Marketing Leader At Scribd

Drive innovative growth strategies as a Performance Marketing Leader at Scribd, Inc. This senior role focuses on optimizing both paid and organic channels across multiple products, including Scribd and Fable.Scribd, Inc. is seeking an experienced marketing leader with over six years in performance marketing. The ideal candidate will manage a team focusing on strategies that drive user acquisition across channels like paid search and SEO. You will collaborate with brand marketers to create impactful campaigns and maintain a data-driven approach to maximize ROI.Key Responsibilities:

• Develop and execute strategies for paid and organic channel growth
• Manage and nurture a team of channel marketing experts
• Analyze data for insights to improve marketing spend
• Collaborate on integrated brand campaigns for awareness
• Test new channels to uncover emerging market opportunitiesRequirements:
• 6+ years in performance marketing in B2C
• 2+ years leading teams in marketing
• Strong knowledge of digital marketing best practices
• Proficient in marketing unit economics and analytics
• Familiarity with AI tools for marketing effectivenessLead the charge in performance marketing at Scribd, where your skills in strategy and team management will thrive.#J-18808-Ljbffr