Influencer Marketing Strategist Canada

Lead PlayStation creator strategy in Canada using influencer marketing and relationship management, with Toronto hybrid work preferred for this contract role.As Influencer and Content Creator Strategist at Sony Interactive Entertainment, you will manage paid and earned creator programs. You will shape launch strategies, creator-native briefs, and integrated campaigns across YouTube, TikTok, Twitch, Instagram, Facebook, and X. The position supports brand objectives, community engagement, and measurable campaign performance.Key Responsibilities:
Own Canada creator strategy across the launch calendarLead sourcing, negotiation, contracting, briefing, and reportingIntegrate creators with Social, PR, and Global PlayStation teamsManage creator partnerships, community touchpoints, and ongoing communicationsReport reach, engagement, sentiment, and community growth signalsRequirements:
Bachelor’s degree or equivalent5+ years in influencer marketing, partnerships, or creator programsEnd-to-end paid partnership ownership experienceGaming culture and creator ecosystem fluencyEnglish required;
French Canadian proficiency is a plusUse creator partnerships, campaign strategy, and performance insights to strengthen PlayStation launches and gaming communities across Canada.
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