Part-time Marketing Lead (Performance + Creative) - 100% Remote
$25 - $30 per hourCloudcure
Cloudcure is a fast-growing Canadian digital health startup helping patients struggling with obesity, Type 2 diabetes, and metabolic conditions through evidence-based medical care and coaching. Were now hiring a Marketing Lead to help us grow smarter and faster.
This is a hands-on, remote role for someone who can both strategize and executeideal for a highly creative marketer with digital campaign experience in health, wellness, or regulated sectors.
What Youll Do:
- Own campaign strategy: Plan and launch full-funnel digital marketing campaignsfrom cold awareness to warm retargetingacross Meta, Google, YouTube, TikTok and more.
- Execute with creativity: Ideate, storyboard, and produce short-form content (e.g., Reels, TikToks, UGC-style), static ads, and compelling copy that converts.
- Stay compliant: Understand and apply Canadian health advertising regulations (e.g., Rx drug marketing, claims rules, consent requirements).
- Report performance: Deliver weekly summaries on traffic, conversions, creative wins/losses, and paid media performance to leadership.
- Weekly Creative updates: Continuously test new creatives, and accompanying messaging to drive growth.
- Tackle attribution: Develop scrappy but effective workarounds for data limitations (post-iOS14) and multi-platform user journeys.
- Stretch every dollar: Were startup-mindedyour job is to make $1 work like $5.
- Try new channels: Pitch and lead collaborations with influencers, affiliates, or new growth platforms (Reddit, podcasts, etc).
Who You Are:
- A creative and analytical marketer whos comfortable doing both strategy and design
- Experienced in Meta Ads, Google Ads, and UGC/short-form content
- Skilled in Figma, Canva, or Adobe Suite
- Experience in startups - bonus points for healthcare, health-tech, or other regulated industries
- A self-starter who thrives with autonomy and loves data
- Hands-on with reporting tools like GA4, Meta Ads Manager, and Google Sheets
Role Details:
Pay: $25-30 CAD/hour, depending on experience
- Commitment: 10-20 hours/week to start, with potential to grow
- Location: Remote (work from anywhere)
- Start Date: ASAP
Bonus Points:
- Experience in healthcare, pharmaceutical, or wellness space
- Prior work with influencer outreach or affiliate marketing
- Understanding of Canadian advertising standards for medical clinics
Vacancy posted 6 days ago
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