Head Of Programmatic Activation

Own programmatic activation remotely for Directive Consulting, combining DSP campaign optimization with clear performance measurement across B2B and SaaS accounts.The Associate Director, Programmatic Strategy & Activation leads expansion of Directive Consulting’s programmatic services and department vision. You will build strategies, evaluate campaign success, and connect programmatic with paid and organic channels. The work also includes partner management, client-facing collaboration, and support for new business pitches through audits and presentations.Key Responsibilities:
Spearhead impactful programmatic strategy creation and executionBuild measurement frameworks and analyze campaign successRecommend optimization actions supporting client growthCultivate relationships with partners, vendors, and platformsSupport pitches through programmatic audits and presentationsRequirements:
Seven-plus years in programmatic rolesRecent hands-on experience building and optimizing DSP campaignsStrong understanding of paid and organic channel integrationProven people management experience of at least two yearsClear communication, analytical ability, and exceptional attention to detailShape programmatic activation at Directive Consulting through strategic planning, DSP expertise, measurement, and client-focused collaboration.
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