Email Marketing Campaign Coordinator
CI Financial
Email campaign expertise and audience segmentation define this Digital Marketing Engagement Coordinator role at CI, with onsite work four days weekly.The Marketing Coordinator, Digital Engagement supports campaign performance through Salesforce Marketing Cloud and data-informed execution. You will develop email journeys, build audiences, monitor KPIs, and coordinate messaging with sales, product, content, and multiple business lines. The role also maintains workflows and supports best practices.Key Responsibilities:
Develop and optimize email campaign journeys and audience segmentsBuild audiences and reports using Salesforce reporting toolsMonitor performance metrics and recommend continuous improvementsCoordinate cohesive messaging with sales, product, and contentDocument automation processes, programs, and application workflowsRequirements:
Two-plus years of digital marketing experienceFocus on marketing automation or email marketingProficiency in Salesforce Marketing CloudData-driven decision-making and strong analytical skillsAbility to manage projects and meet deadlinesBring email marketing, segmentation, reporting, and Salesforce Marketing Cloud expertise to CI’s digital engagement campaigns.
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Develop and optimize email campaign journeys and audience segmentsBuild audiences and reports using Salesforce reporting toolsMonitor performance metrics and recommend continuous improvementsCoordinate cohesive messaging with sales, product, and contentDocument automation processes, programs, and application workflowsRequirements:
Two-plus years of digital marketing experienceFocus on marketing automation or email marketingProficiency in Salesforce Marketing CloudData-driven decision-making and strong analytical skillsAbility to manage projects and meet deadlinesBring email marketing, segmentation, reporting, and Salesforce Marketing Cloud expertise to CI’s digital engagement campaigns.
#J-18808-Ljbffr
Vacancy posted 2 hours ago
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