Ai Growth Marketing Lead

Use AI-led experimentation to improve Botpress acquisition across paid media, events, and direct mail. Help determine which channels scale predictably.As Demand Generation Lead, you will build an acquisition engine for a sales-led motion at Botpress. You will improve paid ads, launch an AI workshop, test direct mail, and decide how agencies and vendors support growth. The work spans strategy, execution, and learning.Key Responsibilities:
Improve paid advertising impactLaunch invite-only, in-person AI workshopsExperiment with direct mail campaignsTest acquisition plays in a deliberate sequenceManage channel agencies, budgets, and briefsRequirements:
Heavy reliance on AI in work and processesAbility to ship experiments after strategic reflectionWillingness to build unfamiliar channels from scratchCapacity to stop ineffective work earlyAbility to explain evidence and instinct behind decisionsApply AI thinking, paid media judgment, event execution, and direct mail experimentation to Botpress’s evolving demand generation engine.
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