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Director Of Product Marketing

Homebase, Inc.

Winnipeg, MB
Shape Homebase’s growth story through product marketing, pricing, packaging, and conversion-focused messaging in San Francisco or Toronto.As Director of Product Marketing, you will lead the Product Marketing team and report to the CMO. You will partner with Growth, Creative, Product, Sales, and Support across narrative development, industry campaigns, pricing, packaging, and customer insight. Homebase serves more than 150,000 small businesses with tools for hourly teams.Key Responsibilities:
Own Homebase’s company narrative and market testing systemLead pricing and packaging changes through measurementSelect target industries and run vertical growth campaignsEquip Sales and Support with scripts, plays, bundles, and offersGrow Product Marketing teammates into larger rolesRequirements:
Eight or more years in Product Marketing or go-to-market rolesExperience leading and developing Product MarketersProven company narrative built from customer insightPricing and packaging ownership tied to revenue or conversionDaily AI use with demonstrated quality checksLead hands-on product marketing at Homebase through customer insight, AI-enabled execution, and measurable conversion growth.
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