Product Marketing Manager

Rewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing technology companies ( 2023 Deloitte Fast 50 ). We invite you to read our startup story to learn where we came from and where we’re going. Read about our mission, story and values here . To find out more about our perks, click here . Some of our Blogs might help you get a better understanding of what we do here. You can find them all here . Thriving at Rewind: We embrace the fast-paced, ever-changing nature of startup life. If you love working with speed, agility, and creativity, you’ll feel right at home here. Here's what it takes to succeed with us: - Team-First Mentality: We put teamwork at the core of everything we do, believing that we are better when we are together. Success is d, and when the team wins, we all win. - Performance-Driven Mindset: We are proactive, goal-oriented, and focused on delivering tangible, high-quality results. We go beyond meeting expectations - we aim to exceed them. - Flexible Work-Life Approach: We encourage balance and understand the need to recharge. While we stay agile for urgent needs, we make sure there's time to recover and enjoy life. - Customer Centricity: Our commitment to customers shapes everything we do. We listen, build relationships, and innovate - from our dedicated customer support team to our engineers, everyone at our company is focused on solving problems that matter most to our users. - Taking Initiative: We value ownership and proactive problem-solving. We encourage team members to think creatively, take ownership, and lead improvements.

Your ideas and actions drive our success. - We Make Time for Fun: We work hard and make time to enjoy the journey. It’s not just about hitting milestones—it’s about making the experience rewarding along the way. About the role This role is the steel thread between our product strategy and the sales and marketing work that turns it into results. You'll build our go-to-market strategies and run product launches from plan to launch day, working closely with product managers, partners and sales. We do most of our product marketing through AI skills and agents that we personally build for ourselves. Research, competitive analysis, launch plans, messaging drafts and sales enablement all start with tools like Claude Code, and you'll work that way too. If you already do, great. If you're strong on product marketing fundamentals and curious about AI, we can teach you the rest. We're a small team, so you'll own your products end to end and make a lot of your own calls. Nobody expects that on day one. You'll work closely with the team while you ramp up, and you'll have support the whole way. What you'll do Launches and go-to-market - Plan launches for new products, features and releases, and run the cross-functional plan through to launch. - Develop marketing programs for your products with the marketing team, including the activities and budgets for keeping current customers and winning new ones. - Work with the demand generation and content team on programs that keep demand coming. - Measure how your programs perform, show what's working and what isn't, and report back on what needs to change. Positioning and messaging - Work with product management and marketing communications to develop positioning, messaging and content for our target buyer personas. - Explain in plain terms how our products solve our buyers' problems, and back your thinking with market evidence. - Represent your products externally through speaking engagements and written work. Buyer and competitive insight - Be the expert on our buyers, including who they are, how they buy and what criteria drive their decisions.