Digital Marketing - Lead Generation Manager

About the job Digital Marketing - Lead Generation Manager
Build the Revenue Engine Behind a Global Industrial Brand
Generating leads is easy.Building a system that consistently turns technical interest into qualified opportunities, quoting activity, and revenue growth is much harder.That's exactly what they're looking for.Our client is seeking a hands‑on
Digital Marketing - Lead Generation Manager
to own and optimize the connection between marketing, sales, engineering, and revenue generation. This is an opportunity for a marketing professional who enjoys building systems, improving accountability, and creating measurable business impact—not simply launching campaigns and reporting on clicks.If you're passionate about revenue marketing, HubSpot, sales alignment, and transforming data into growth, this role offers the chance to make a significant impact within a growing industrial manufacturing company.Why This Opportunity Matters
At our client's, marketing is expected to contribute directly to business growth.They're looking for someone who can create a structured and measurable demand generation engine that moves prospects through the entire customer journey—from initial awareness to qualified opportunity, quoting activity, and recurring revenue.You'll work closely with Sales, Application Engineering, Design Engineering, and Leadership to ensure every qualified opportunity receives the attention, follow-up, and support required to generate commercial results.This role is ideal for someone who wants ownership, visibility, and the opportunity to directly influence company growth.About Our Client
Our client designs and manufactures high-performance mixers and agitators used in industrial process applications around the world. Our customers operate in industries including energy, chemicals, water treatment, mining, and natural resources.What differentiates us is not simply our equipment—it's our ability to understand customer processes and deliver engineered solutions that improve operational performance and create measurable value.As they continue to grow, they are investing in the systems, processes, and talent needed to strengthen our market presence and accelerate revenue growth.What You'll Lead
As Digital Marketing - Lead Generation Manager, you'll take ownership of the company's inbound demand generation and revenue marketing systems.Your focus will include:Building and optimizing a scalable inbound lead generation engineManaging and enhancing the HubSpot Marketing Hub and Sales HubImproving lead flow, lifecycle management, and lead qualitySupporting quoting activity through better lead nurturing and sales alignmentReactivating dormant accounts and strengthening recurring customer revenueCreating dashboards, reporting systems, and revenue visibility for leadershipManaging external marketing agencies and technology vendorsEstablishing accountability and performance measurement across campaigns and initiativesYou'll also play a key role in improving communication and collaboration between Marketing, Sales, Application Engineering, Design Engineering, and Leadership teams.What Success Looks Like
In this role, success is measured by outcomes—not activity.You'll know you're making an impact when:Marketing-qualified leads consistently convert into sales opportunitiesLead response times improveQuote activity increases from qualified opportunitiesHubSpot data becomes cleaner, more reliable, and more actionableRecurring customer revenue grows through account engagement initiativesSales teams demonstrate stronger follow-up disciplineLeadership gains clear visibility into pipeline and revenue performanceMarketing investments generate measurable business resultsRequirements
Required
5+ years of experience in Demand Generation, Revenue Marketing, Marketing Operations, Sales Operations, or Revenue OperationsAdvanced hands‑on experience with HubSpot Marketing Hub and Sales HubHubSpot implementation and optimization experienceExperience developing email campaigns, nurture programs, lead scoring systems, segmentation strategies, and marketing automation workflowsExperience managing MQL-to-SQL conversion processes in a B2B environmentStrong CRM management, reporting, and analytics capabilitiesExcellent communication and stakeholder management skillsPreferred
Experience in industrial manufacturing, engineered products, OEM, process equipment, or technical B2B environmentsExperience integrating HubSpot with ERP systems, quoting tools, or sales automation platformsAccount-Based Marketing (ABM) experienceExperience reactivating dormant accounts and driving recurring revenue growthExperience leading inside sales teams or supporting sales operationsExperience leveraging AI tools to improve marketing execution, CRM quality, or sales productivityVendor management experience with agencies and external service providersWhat Makes You Successful
You'll thrive in this role if you're equally comfortable thinking strategically and executing tactically.You understand that successful demand generation requires more than campaigns—it requires process discipline, strong systems, sales alignment, and relentless optimization.You're highly proficient with HubSpot and enjoy building workflows, dashboards, lead scoring models, lifecycle processes, and automation systems that improve business performance.You have experience working in B2B environments and understand how to market technical products, engineered solutions, industrial equipment, or complex services.You're analytical, data-driven, and confident working with sales teams to improve lead conversion and revenue outcomes.Experience with manufacturing, industrial markets, OEMs, capital equipment, engineered products, or technical sales environments will be highly valued.What's In It For You
Opportunity to own and shape the company's demand generation strategyDirect exposure to leadership and company-wide decision-makingHigh visibility and measurable impact on revenue growthCollaboration with technical, engineering, and commercial teamsOpportunity to build scalable systems that influence long-term business successCompetitive compensation packageCareer growth opportunities within a growing industrial manufacturerIf you're looking for a role where marketing is directly connected to revenue, where systems matter as much as creativity, and where your work will have a visible impact on business performance, we'd love to hear from you.
#J-18808-Ljbffr