Senior Paid Media Performance Manager

Own paid media performance at Fittes in Toronto through Google Ads, Meta, TikTok, and Shopify across a hybrid three-days-in model.This senior working-manager role leads direct-to-consumer strategy across the U.S. and Canada. You will manage budgets, ROAS, CAC, retail media, influencers, and two paid media team members while reporting to the Director of Integrated Marketing.Key Responsibilities:
Own D2C paid strategy and budget allocation across major advertising channelsHold Shopify ROAS and first-order CAC to targetFormalize influencer processes, contracts, reporting, and performance managementCoach two paid media team members against monthly scorecardsCoordinate forecasts, launches, inventory, retail media, and new channelsRequirements:
Eight-plus years in paid media for physical-product brandsTwo-plus years managing and developing in-house paid media employeesMulti-million-dollar budget ownership across more than one marketHands-on Amazon and additional retail media network experienceAdvanced Google Ads, Meta Ads, TikTok Ads, and analytics skillsLead Fittes paid media strategy with hands-on channel expertise, commercial accountability, and team development across North American markets.
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