Crm & Sales Enablement, Lead

Who We Are:Every transaction matters. Every Canadian matters. At Interac, we protect both - driving trust, security, and inclusion, so our digital economy thrives.
Founded in 1984, Interac connects Canadians through secure digital payments, advanced identity verification and industry-leading fraud protection. Connecting banks, businesses, and individuals, Interac enables millions to send, receive, and manage money safely and effortlessly every day - across both digital and physical environments.
As the backbone of Canada's financial ecosystem, Interac facilitates over 20 million transactions daily, supported by trusted partnerships with government and financial institutions. Consistently ranked as Canada's most reputable financial technology brand, Interac is deeply embedded in the daily lives of Canadians.
Who You Will Work With:As the Lead, CRM and Sales Enablement, you will serve as a strategic architect and trusted advisor within the Client Strategy team, driving the enterprise CRM strategy, governance, and operating model to enable commercial excellence across the organization. You will own the end-to-end Salesforce CRM strategy by developing and executing a long-term roadmap, overseeing platform governance, and ensuring seamless integration with sales enablement tools.
This role is ideal for a seasoned professional who can lead enterprise change management initiatives, drive cross-functional collaboration, and engage senior leadership to align CRM capabilities with business objectives. You will be accountable for managing intake and prioritization of CRM enhancements, embedding customer insights into sales processes, and championing user adoption through targeted enablement strategies. In addition to leading the CRM strategy and roadmap, this role will provide hands‑on Salesforce configuration and development support, directly delivering lower‑complexity enhancements and working with technical partners on more complex builds and integrations.
What You Will Do:
CRM Strategy & Ownership: Serve as the business owner for Salesforce CRM and related sales enablement platforms, leading the roadmap, governance and continuous optimization. Use CRM data and insights to inform business decisions and identify, implement and scale AI capabilities that improve productivity, automation and commercial effectiveness.
Architecture, Integration & Performance: Lead the evolution of enterprise CRM capabilities across the sales lifecycle, ensuring alignment to business strategy, data governance and risk requirements. Translate business requirements into scalable Salesforce solutions, completing low‑com‑plexity configuration and development across workflows, flows, permissions, reporting and other platform enhancements. Partner with Technology and external developers on complex customizations, integrations and architecture decisions.
User Adoption & Change Management: Drive adoption of CRM and sales enablement tools through targeted training, communications and playbooks. Monitor usage and data quality to identify opportunities for improvement.
Governance & Prioritization: Own intake and prioritization of CRM investments and enhancements, balancing business impact, risk and capacity. Maintain a hands‑on role in solution design, configuration, testing and delivery.
Cross-functional Collaboration: Partner with Technology, Product, FP&A, Legal and Sales to align CRM capabilities, integrations and enhancements with commercial priorities and the long‑term roadmap.
Executive Engagement & Commercial Enablement: Advise senior leaders on CRM investments, capabilities and adoption priorities that support revenue growth, client outcomes and operational effectiveness.
What You Bring:
12+ years of progressive experience in Salesforce CRM strategy, administration, and commercial enablement, with deep expertise in Salesforce Sales Cloud / Agentforce for Sales.
Minimum 2 years in a leadership role with accountability for CRM platform strategy, governance, and roadmap delivery within a complex, enterprise environment.
Salesforce certifications preferred (e.G., Platform Administrator, Platform Developer I/II, Platform Foundations, CRM Analytics/Einstein, or equivalent), paired with proven expertise in platform governance, configuration, customization, and optimization.
Proven track record leading CRM implementations and driving adoption that delivers measurable business impact, supported by strong analysis and process design skills.
Advanced in CRM analytics, reporting, and insights, with the ability to turn data into clear, strategic recommendations.
Skilled collaborator and influencer with experience managing cross‑functional teams, executives, and external vendors.
Experience within the payments and financial services industry is a strong asset, bringing contextual understanding of sales cycles, client dynamics, and industry best practices.
Must be eligible to work for Interac Corp. in Canada in a full‑time capacity.
What We’re Offering:The hiring range for this position is $107,000 - $143,000, and you will also be eligible for our short‑term incentive plan. The exact amount will depend on factors such as skills, experience, and job‑related knowledge, but Interac's commitment goes beyond compensation. Our Total Rewards package is designed to support your well‑being and future, and includes:
Generous vacation and wellness days to help you recharge
Comprehensive employer‑paid benefits coverage for peace of mind
Market‑leading employer‑funded RRSP program to invest in your future
Flexible hybrid work model for better work‑life balance
Access to a free and confidential 24/7 employee & family assistance program to offer support for you and your immediate family
Pregnancy and parental leave top‑up to support growing families
Charitable donation matching with United Way to amplify your impact
Why Join Us?
Investing in the Future- Help us unlock digital prosperity for all Canadians.
Innovative Thinking- Collaborate on products, practices, and platforms that redefine what's possible.
Inclusive Culture- Be empowered to bring your whole self to work and realize your full potential.
Inspiring Community- Work in an ecosystem where we lift each other up and rise together.
Intentional Support- Enjoy flexible, supportive offerings that prioritize your total wellness.
Additional Pre-Employment Requirements:To ensure the integrity of our organization, successful candidates will be required to complete background checks, which may include, Canadian Criminal Credit Check, Canadian ID Cross‑Check, Public Safety Verification, 5‑year Employment Verification, Education Verification, Credit Check, and Social Media Check.
Equal Opportunity EmployerInterac is also an equal opportunity employer committed to fostering a diverse and inclusive workplace. We believe that innovation thrives when people from different backgrounds, experiences, and perspectives come together. That’s why we are committed to providing fair and equitable employment opportunities for all individuals, without discrimination based on race, color, ancestry, ethnic origin, place of origin, citizenship, creed, sex, sexual orientation, gender identity or expression, age, marital or family status, disability, or any other characteristic protected by applicable law.
If you require accommodation during any stage of the application or recruitment process, please contact us at View email address on ca.hrm.tc. We will work with you to meet your needs.
Please be aware that certain individuals are misusing Interac Corp.'s name and logo to promote fictitious employment opportunities. Interac Corp. never requests, solicits, or accepts any form of payment in exchange for employment. Any such offers are fraudulent and should be disregarded. Interac Corp. assumes no liability for any claims, losses, damages, expenses, or inconveniences arising from or related to these fraudulent activities. Such communications do not constitute an offer or representation by Interac Corp. or its subsidiaries and affiliates.
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