Bilingual Social Media Content Specialist

Shape Manulife Canada’s organic social presence through bilingual content strategy and editorial planning in a hybrid Toronto role. Translate complex topics into engaging stories.The Social Media Specialist reports to the Director of Content, Brand, within Manulife Canada’s Brand team. You will manage organic social programs, develop content calendars, and create social-first multimedia formats. The work spans LinkedIn, audience segments, internal partners, executives, agencies, and creative teams while supporting brand and reputational priorities.Key Responsibilities:
Manage Manulife Canada’s organic social media strategyLead editorial planning across priority social channelsDevelop calendars, multimedia programs, and video contentGuide content through production, approval, publishing, and optimizationReport performance insights and recommendations clearlyRequirements:
Three to five years in social media, content marketing, or communicationsFluency in written and spoken English and FrenchExperience managing organic social programs for corporate or consumer audiencesStrong editorial judgment and creative content development experienceKnowledge of LinkedIn, audience behaviour, and evolving content practicesUse bilingual communication, social strategy, multimedia production, and performance insights to advance Manulife Canada’s brand presence.
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