Brand Strategy Marketing Specialist

Shape Gowling WLG’s brand strategy through client-focused storytelling, content, and market insight. Work hybrid from any Canadian office.This newly created Marketing Specialist role reports to the Brand & Marketing Leader and supports the Firm’s growth engine. You will turn practice strengths, market opportunities, and business priorities into compelling strategies. Your work will advance visibility, credibility, reputation, and client engagement across Canada.Key Responsibilities:
Shape brand, marketing, and content strategies across key audiencesDevelop compelling narratives supporting brand visibility and credibilityConduct market and competitor research to identify opportunitiesSupport brand reviews against Firm standards and guidelinesProvide strategic marketing consultations across internal teamsRequirements:
Bachelor's degree in business, marketing, or related fieldFive or more years of marketing experience, preferably B2BProfessional services marketing experience is preferredStrong storytelling, communication, presentation, and interpersonal skillsAbility to manage competing priorities with precision and accountabilityBring strategic thinking, creative instincts, and client service orientation to Gowling WLG’s brand and marketing programs.
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