Remote Paid Social Marketing Specialist

Manage paid social campaigns remotely for Clever Digital Marketing, using audience segmentation and creative testing to improve client performance across platforms.As a Performance Marketing Specialist, you will work in the Paid Social department with mid- and high-tier clients. Responsibilities include campaign launches, targeting, budget allocation, KPI review, and conversion-rate optimization. You will collaborate with the Performance Marketing Manager, Senior Specialist, Creative team, and customer success managers.Key Responsibilities:
Launch and manage Facebook, Instagram, TikTok, and other campaignsSegment audiences and make targeting decisionsDevelop creative briefs, ad copy, and video ideasAllocate budgets and review performance against client KPIsResolve high-level account issues with customer success managersRequirements:
At least two years managing performance Facebook campaignsExperience with lead-generation or e-commerce accountsAt least one year of direct-response marketing experienceAdvanced practical knowledge of Facebook and Instagram advertisingExperience with conversion-rate optimization and campaign reportingApply paid social, analytical thinking, and creative testing expertise while supporting Clever Digital Marketing clients remotely across Canada.
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