Strategic Demand Generation Manager - Westland

Drive impactful demand generation as a Demand Generation Manager at Westland. Leverage your expertise in paid media and marketing automation to convert campaigns into measurable business outcomes.
As a key player in Westland’s Digital Marketing team, you'll lead integrated demand generation strategies tailored for various brands and provincial markets. With a focus on lifecycle journeys, content, and conversion optimization, you'll enhance lead qualification and foster long-term client relationships. This role demands a strategic mindset alongside hands-on execution skills to ensure success.
Key Responsibilities: - Lead demand generation initiatives across various brands and products - Build and optimize automated workflows in HubSpot and Salesforce - Direct paid media strategies across multiple platforms - Enhance conversion performance using data-driven insights - Deliver actionable reporting to marketing leadership
Requirements: - 5+ years of demand generation experience - Expertise in Google Ads and LinkedIn Ads - Proven ability in marketing automation tools - Strong analytical skills using GA4 and SEMrush - Experience in budget management for campaigns
Harness your demand generation expertise to impact client acquisition and retention at Westland.#J-18808-Ljbffr