Head Of Subscription Retention

Lead subscription growth and lifecycle marketing as Head of Retention for two direct-to-consumer brands, working fully remotely from Canada.This senior retention leadership role owns subscription programs, customer experience, and growth initiatives across both brands. You will reduce churn, increase lifetime value, and strengthen customer relationships throughout the journey. The work combines email, SMS, subscription operations, and data-led optimization.Key Responsibilities:
Own offers, bundles, cadence, portals, and cancellation flowsDevelop save, skip, swap, pause, and win-back initiativesLead email, SMS, lifecycle campaigns, and retention agencyOptimize welcome, replenishment, loyalty, VIP, and post-purchase journeysReport churn, retention, recurring revenue, and lifetime valueRequirements:
Five to six-plus years in direct-to-consumer retention or lifecycle marketingSubscription leadership experience at $30–50M-plus annual revenueExpertise in churn reduction, cohorts, save strategies, and recurring revenueHands-on Klaviyo or comparable email and SMS experienceFamiliarity with Loop or similar subscription platformsApply subscription strategy, lifecycle marketing, and customer experience leadership to improve retention across two direct-to-consumer brands.
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