Director B2C, Product Planning

Role Overview:

The Director, B2C Product Planning is a strategic business leader accountable for delivering sales, profitability, and sustainable growth across assigned product categories. Reporting to the Senior Director, Product Planning, this role owns decision-making across the 3 Ps - Product, Pricing, and Placement - while influencing inventory strategy, sales deductions, and Go-To-Market (GTM) execution. The Director ensures category strategies align with corporate objectives by translating strategic direction into actionable GTM plans, driving both long-term growth initiatives and day-to-day operational excellence. Through rigorous performance measurement and cross-functional collaboration with Sales and Marketing, this leader identifies growth opportunities, mitigates barriers, and optimizes category performance across channels.

In addition to strategic ownership, the Director leads, coaches, and develops the Product Planning team, fostering a culture of accountability, ownership, and continuous improvement. This role builds strong stakeholder partnerships to enable transparent, candid dialogue and accelerate results, while championing change management and process enhancements that strengthen execution. By cultivating trust, teamwork, and autonomy, the Director empowers the team to deliver winning outcomes and consistently achieve corporate objectives. 

Duties & Responsibilities:

Strategic Leadership & Business Ownership

• • Own corporate strategic objectives and translate them into clear, actionable plans. Defining deliverables, execution methods, and accountability to ensure measurable results. Own category P&L performance, driving revenue, unit, and margin achievement in line with growth targets.
  • Deliver the BMG sales plan by overseeing category direction, ensuring planning and execution of 4P activities and alignment to growth objectives, using market and business insights to shape both short- and long-term growth initiatives for each category.
  • Lead end-to-end GTM strategy across the product lifecycle, aligning Sales, Marketing, Digital, CX, and Operations to ensure successful launches, sustained performance, and effective end-of-life management.
  • Proactively communicate performance and progress through structured forums and dashboards. Confidently leading milestone discussions at both strategic and detailed levels, while planning and overseeing the annual budget and providing data-driven recommendations to Senior Management.

 

Decision Making

• • Provide strategic direction on sales forecasting and inventory allocation, holding teams accountable to plans that align with financial targets.
  • Oversee end-to-end category strategy across assortment, pricing, promotions, positioning, placement, and distribution.
  • Own Promotional Expense by establishing the overall promo strategy and through the reconciliation and forecasting process. 
  • Influence decisions on Sales Deductions, Inventory Strategies, and promotional investment to ensure sustainable profitability.

 

Leadership, People Development & Cross‑Functional Influence

• • Manage and develop Product Managers and Senior Product Managers; foster a high-performance, accountable team environment.
  • Model and strengthen culture drivers: Accountability, Boldness, Authenticity, Excellence.
  • Influence peers, Directors, and Senior Managers across functions to align strategies and drive initiatives.

 

Operational & Analytical Excellence

• • Develop and implement a systematic approach to managing the team, category and objective performance by leveraging corporate CI Management Practices such as activity management, resource allocation and KPI tracking.
  • Analyze category performance, market trends, competitive landscape, and customer insights to develop data-driven recommendations.
  • Champion continuous improvement, process optimization, and cross-functional alignment.

 

Communication & Executive Engagement

• • Communicate strategy, risks, performance insights, and recommendations clearly and effectively to senior leadership.
  • Be the voice of Product in every room: Represent Product Planning in cross-functional leadership forums and decision-making bodies.

 

Key Competencies & Culture Alignment

Grounded in Brother’s Strategic Culture Drivers (Accountability, Boldness, Authenticity, Excellence):

• • Thrives in a culture of Challenging Spirit – welcomes giving feedback, receiving feedback, being curious, challenging assumptions, pushing boundaries of development etc.
  • Accountability — Owns decisions and outcomes; builds trust through reliability.
  • Boldness — Challenges norms, pushes innovative solutions, and makes sound decisions in ambiguity.
  • Authenticity — Models transparent communication and cross-functional collaboration.
  • Excellence — Delivers high-quality execution and drives continuous improvement.

Experience & Qualifications:

• • Bachelor’s degree in Business, Commerce, Engineering, or related field.
  • 10+ years of Product/Category Management or Product Marketing experience.
  • 10+ years of People-Leadership experience managing Product teams.
  • Experience in consumer electronics, distribution, or retail channels - Preferred
  • Experience in e-commerce, CI, or project management - Preferred
  • Proven ability to develop and execute strategy, influence across functions, and manage complex projects.
  • Strong analytical, financial, and commercial acumen; able to interpret data and forecast outcomes.
  • Exceptional communication and influencing skills across levels.
  • Travel is required (10-15% of the time)
  • Proficient in both written and verbal French and English communication
  • Proficiency in both written and verbal English communication is essential for effective correspondence with clients, suppliers, business partners, and colleagues beyond the province of Quebec

Additional Details for This Role:

• • Hybrid Work Setting – Enjoy the flexibility of a hybrid model, with three days working remotely and two days in the office each week, supporting work-life balance and meaningful in-person collaboration. Exceptions may apply according to business needs. #LI-Hybrid #joinbrothercanada