Audience Insights Associate Director

Turn complex audience data into action-oriented strategy at Omd, combining analytical thinking, media knowledge, and client communication.As an Associate Director in Strategic Planning, you will help optimize target audiences and drive client business goals. The work spans large audience datasets, proprietary research, media planning, and digital marketing technologies. You will guide recommendations while managing quality, timing, and collaboration.Key Responsibilities:
Optimize target audiences using consumer insights and behaviorsChallenge media specialists and identify strategic gapsAssess issues, determine priorities, and recommend paths forwardAnticipate needs, flag risks, and close action loopsMove measurement discussions toward business outcomesRequirements:
Ability to synthesize data and research conciselyExperience with large, complex audience dataFamiliarity with DMP and Acxiom audience dataExperience collaborating with global teams and agenciesFamiliarity with TV, web, mobile, CRM, social, and searchUse audience insights, data expertise, and strategic judgment to develop client-ready media recommendations within Omd’s agency environment.
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