Lifecycle Growth Architect

Lyft Inc. is seeking a Growth Marketing leader in Toronto to own the lifecycle marketing strategy and experiment program.You will collaborate with Product, Engineering, Analytics and Marketing to design, test, and optimize incentive and non‑incentive messages across email, push, SMS and in‑app channels. The role requires building scalable journeys, translating results into actionable insights, and partnering with design and copy to drive impactful campaigns while leveraging AI tools for
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