Head Of Programmatic Advertising
Jobgether
Lead programmatic advertising strategy remotely from Canada, combining campaign expertise with analytical leadership across B2B and SaaS markets.As Head of Programmatic, you will expand service capabilities, guide activation, and connect paid and organic channels. You will define measurement frameworks, translate data into recommendations, and strengthen client outcomes. The role combines strategic direction, team development, client relationships, and business growth.Key Responsibilities:
Develop comprehensive programmatic advertising strategiesLead campaign activation and strategic executionDefine KPIs and evaluate campaign resultsOptimize campaigns through actionable performance insightsCoach teams and support new business pitchesRequirements:
Seven or more years in programmatic advertisingAt least two years managing and developing peopleExperience driving B2B and SaaS client growthRecent hands-on DSP campaign building experienceStrong analytical and cross-functional communication skillsBring programmatic strategy, DSP expertise, and people leadership to grow measurable B2B and SaaS marketing performance.
#J-18808-Ljbffr
Develop comprehensive programmatic advertising strategiesLead campaign activation and strategic executionDefine KPIs and evaluate campaign resultsOptimize campaigns through actionable performance insightsCoach teams and support new business pitchesRequirements:
Seven or more years in programmatic advertisingAt least two years managing and developing peopleExperience driving B2B and SaaS client growthRecent hands-on DSP campaign building experienceStrong analytical and cross-functional communication skillsBring programmatic strategy, DSP expertise, and people leadership to grow measurable B2B and SaaS marketing performance.
#J-18808-Ljbffr
Vacancy posted 1 hour ago
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