Ad Creative Strategist (Freelance)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Ad Creative Strategist (Freelance) based in Canada. Are you passionate about developing creative concepts that capture attention and drive measurable advertising results? In this fully remote freelance role, you will shape performance-driven creative strategies for social media advertising, combining audience insights, cultural trends, and data analysis to create compelling campaigns. You will collaborate with creators, copywriters, designers, motion developers, and media buyers to transform ideas into high-performing visual and copy concepts. Through structured creative testing and continuous optimization, you will identify successful advertising elements and turn them into repeatable strategies. This opportunity is ideal for a strategic, analytical, and creative professional who thrives in a collaborative environment and wants to make a meaningful impact on digital marketing performance. Accountabilities: You will develop and optimize advertising creative strategies that connect audience needs, creative execution, and measurable business outcomes. Working closely with creative and performance marketing teams, you will be responsible for: - Develop data-driven creative strategies: Apply an established advertising framework to create concepts designed to improve campaign performance across social media and other relevant advertising platforms. - Research audiences and competitors: Analyze competitor campaigns, social media conversations, cultural trends, consumer behavior, and audience insights to identify opportunities for compelling advertising concepts. - Develop creative concepts: Generate distinctive ideas, visual hooks, messaging angles, and copy concepts that capture attention and encourage audience engagement and conversions.

- Coordinate creative production: Collaborate with content creators, copywriters, designers, and motion developers to translate strategic concepts into effective advertising assets. - Test and optimize creatives: Plan and execute structured creative testing cycles, evaluate campaign results, and refine concepts based on performance data. - Identify winning creative elements: Analyze successful advertisements to understand which hooks, formats, messages, and visual approaches contribute to stronger results. - Build a creative strategy playbook: Document validated concepts, insights, and best practices to support consistent testing, learning, and performance improvement. - Collaborate across functions: Align with media buyers, data analysts, and creative teams to ensure advertising strategies support campaign objectives and broader performance marketing goals. - Promote continuous improvement: Use feedback and creative performance insights to improve concepts, production workflows, and strategic decision-making. - Monitor industry developments: Stay informed about social media trends, emerging platforms, evolving consumer preferences, and new advertising techniques to maintain creative relevance and effectiveness. Requirements: The ideal candidate combines creative intuition with analytical thinking and understands how advertising concepts influence campaign performance. You should have experience developing social media advertising creatives, interpreting performance data, and collaborating with multidisciplinary teams to improve engagement and conversion outcomes. The following qualifications and skills are expected: - Relevant experience: At least three years of experience in creative strategy or performance marketing, with a strong focus on advertising creative development for social media platforms. - Creative strategy expertise: Demonstrated ability to develop compelling advertising concepts, identify effective messaging angles, and translate audience insights into actionable creative briefs.