Sales And Marketing Director - Luxury Hotel

About the RoleOur client, a luxurious boutique hotel in Kimberley, is seeking a strategic and driven Sales and Marketing Director. This senior role is responsible for developing and executing comprehensive sales and marketing strategies to enhance brand awareness, drive occupancy, and maximize revenue for the hotel. The ideal candidate will have a proven track record in luxury hospitality sales and marketing, excellent leadership skills, and a deep understanding of market trends. You will lead the sales and marketing team, cultivate key client relationships, and oversee all promotional activities to position the hotel as a premier destination in Kimberley and beyond.
Key Responsibilities
Develop and implement annual sales and marketing plans aligned with hotel objectives.
Identify and pursue new business opportunities in corporate, leisure, and MICE segments.
Manage and mentor the sales and marketing team, setting performance targets and ensuring their achievement.
Oversee digital marketing efforts, including social media, SEO, SEM, and online travel agencies (OTAs).
Develop and execute public relations strategies and manage media relations.
Create and manage marketing collateral, advertising campaigns, and promotional materials.
Analyze market trends, competitor activities, and customer insights to inform strategies.
Build and maintain strong relationships with travel agents, corporate clients, and event planners.
Manage the sales and marketing budget, ensuring effective allocation of resources.
Monitor sales performance and prepare regular reports for senior management.
Requirements
Minimum of 7 years of progressive experience in sales and marketing within the luxury hospitality sector, with at least 3 years in a Director-level role.
Demonstrated success in developing and executing effective sales and marketing strategies for hotels.
Strong understanding of digital marketing, social media, and revenue management principles.
Excellent leadership, communication, negotiation, and presentation skills.
Proven ability to build and maintain strong client relationships.
Experience with CRM systems and hotel sales/marketing software.
Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
A creative and innovative approach to marketing challenges.
Ability to travel as required for sales and marketing activities.
Strong knowledge of the Kimberley tourism market is a plus.
BenefitsOur client offers a highly competitive executive salary, a significant performance-based bonus structure, and a comprehensive benefits package. This role provides an excellent platform for career growth and the opportunity to make a substantial impact on the success of a prestigious hotel in Kimberley. Enjoy a dynamic work environment and the chance to shape the brand's future. Relocation assistance may be considered for exceptional candidates.
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