Director of Digital Advertising

Job Responsibility:

About the Role

Are you a passionate professional looking to step up into a director role and gain executive experience while making a difference in your community? The KYO, an established and respected charity, is seeking a Director of Institutional Giving to join our board of directors and leadership team. This role offers a unique opportunity to contribute your expertise, grow your leadership skills, and receive mentorship from a board of seasoned professionals and executives.

What You'll Gain

• Career-Growth : Gain a relevant, professionally-aligned Director of Business Development title that can boost your resume and career trajectory, opening up executive and leadership opportunities.
• Networking : Join a professional network of experts, executives, and community leaders, opening doors for future opportunities within the community.
• Mentorship and Coaching : Receive personalized coaching from our board members, helping you transition into higher levels of leadership.
• Professional Development : Develop and refine your leadership, management, and executive skills through hands-on experience and continuous support.
• Letter of Recommendation : Upon completion of your term, receive a letter of recommendation from our chief executive.
• Career and Leadership Coaching : Calls, meetings, and support sessions from our industry-leading partner companies consultants and executives.

Please note: This is a volunteer position. Our board roles are designed to provide valuable opportunities for personal and professional growth. Serving on the board offers a chance to expand your network, develop leadership skills, and contribute meaningfully to the organization's mission. While this position is not compensated, we believe the experience and impact of the role can greatly enrich your career and personal fulfillment.

About the Organization

We are a community music and orchestra-training organization serving elementary through post-secondary-aged youth and has been running continuously since 2002. Our mission is to combine accessibility with a pursuit of excellence in our orchestral experiences and training. No child is denied music participation because of restricted financial means. Our instrument-lending library ensures children have quality instruments with which to learn. We at the Kawartha Youth Orchestra provide professional instrumental teaching artists and performers, hosts public education events, advocates for the Arts, and promotes social innovation partnerships that tie music learning and performance to community-building initiatives.

We aim to give our members a life-long love of music, while also helping them develop self-esteem, discipline, teamwork, leadership, performance skills, and a strong connection to their community through music. We currently run three ensembles - one for new musicians, an intermediate group, and a senior youth orchestra for developing and experienced instrumentalists. Since September 2021, we have run a subsidized music program downtown, which is an after-school ensemble instruction program for children, aged 6-18 years, facing pronounced socio-economic barriers. The program runs three afternoons a week and provides a daily nutritious mini-meal, a safe landing place for guided positive social interaction and leadership development, 1:1 attention and role modelling from caring adults, and skill development through ensemble instrumental music instruction.

Why Join Us?

• Executive Leadership Experience : Step into an executive-level role and lead a functional area (such as finance, marketing, operations, etc.) while working closely with a dynamic board of professionals.
• Mentorship and Support : Receive guidance and mentorship from career professionals, experienced executives, and functional experts committed to helping you succeed.
• Professional Development : Take advantage of numerous upskilling opportunities and enhance your leadership capabilities with support from the board, associated committees, and our professional network.
• Flexible Schedule : This volunteer role requires only a few hours per week, allowing you to balance it with other personal or professional commitments.

This role is perfect for professionals ready to step into an executive position, support their community, and grow their leadership skills with the support of a well-structured and dynamic organization. If you are eager to develop both personally and professionally while making a meaningful impact, we encourage you to apply!

Key Responsibilities:

• Lead Functional Area : Direct and oversee activities within your designated functional area, providing strategic and operational leadership to meet organizational goals.
• Collaborate with Leadership : Work closely with the board of directors and staff to ensure smooth operation of the organization, aligning initiatives with overall organizational strategy.
• Mentor and Guide : Offer support and guidance to team members or volunteers within your functional area, helping them achieve personal and organizational success.
• Innovate and Implement : Develop and implement strategies that improve the efficiency and effectiveness of your department while contributing to the foundation's broader mission of supporting music education and cultural enrichment.

Qualifications and Experience:

• Proven expertise in digital advertising strategy, campaign management, and performance analysis, ideally at the manager or senior advisor level.
• Deep and comprehensive knowledge of digital advertising platforms (e.g., Google and Meta Ads), audience targeting, campaign optimization, and data-driven performance measurement.
• Familiarity with ad tech platforms, programmatic advertising, and the evolving landscape of digital marketing, including privacy regulations and ethical considerations.
• Exceptional organizational skills, meticulous attention to detail, and a genuine passion for leveraging digital advertising to achieve organizational goals and reach target audiences.
• A desire to grow into an executive role and gain mentorship from experienced professionals.

Skills and Competencies:

• Strategic thinking with a focus on developing and implementing long-term digital advertising strategies that drive measurable results and contribute to the organization's overall growth.
• Exceptional ability to negotiate ad placements, manage vendor relationships, and optimize advertising budgets for maximum return on investment.
• Strong analytical skills for interpreting campaign data, conducting A/B testing, and identifying trends and insights to optimize campaign performance.
• Ability to provide leadership in digital advertising strategy, make data-driven decisions, and provide expert advice to organizational leadership on digital marketing trends and opportunities.
• Excellent written and verbal communication skills for creating compelling ad copy, presenting campaign reports, and effectively communicating with internal and external stakeholders.
• Proven ability to collaborate effectively with marketing teams or community development teams and content creators, to develop and implement integrated digital advertising campaigns.

Job Types: Part-time, Casual

Expected hours: 5 per week

Benefits:

• Casual dress
• Flexible schedule
• Work from home

Flexible language requirement:

• French not required

Application question(s):

• This board position is a volunteer role, as per the Not-for-Profit Corporations Act, 2010, S.O. 2010, c. 15, which generally prohibits monetary compensation for board members of charitable organizations. While this position does not offer financial compensation, it provides significant personal and professional growth opportunities. These include valuable experience, networking opportunities, mentorship, professional development (including upskilling and executive leadership experience), and a letter of recommendation upon completion of your term among other benefits. The time commitment is a few hours per week, allowing for flexibility.

Are you comfortable with this structure and the commitment required, understanding that the benefits are focused on career advancement, networking, and skill development, rather than direct compensation?

Experience:

• Digital marketing: 3 years (preferred)
• Email marketing: 3 years (preferred)

Work Location: In person