Digital Advertising Product Marketing Director
Coinscapture
Shape Instacart's digital advertising narrative remotely in Canada, combining product marketing leadership with deep advertising ecosystem expertise.
This Director role owns the voice of advertisers across Instacart Ads, informing product and business strategy. You will lead inbound and outbound Product Marketing, define objectives and key results, and connect launches with sales education, communications, content, and events. Your work will establish consistent positioning across marketing touchpoints.
Key Responsibilities:
- Own the Ads ecosystem narrative across marketing channels
- Translate advertiser feedback into roadmap influence
- Define product marketing objectives and track performance indicators
- Partner with Sales Enablement on data product education
- Set investment strategy with Growth Marketing partners
Requirements:
- Deep understanding of advertising technologies and digital ecosystem
- Experience with inbound and outbound Product Marketing
- Excellent written and verbal communication skills
- Executive presence with broad audience communication ability
- Passion for media, measurement, and advertising industry
Apply your advertising technology knowledge, communication strength, and marketing leadership to Instacart's growing Ads ecosystem.
#J-18808-LjbffrVacancy posted 7 hours ago
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