Senior Lifecycle Marketing Manager

Lead SurveyMonkey’s lifecycle marketing strategy remotely, combining HubSpot nurture expertise with Iterable onboarding, engagement, and retention programs.This senior leader owns customer journeys across sales-assisted and self-serve motions. You will guide segmentation, personalization, testing, and routing while connecting lifecycle programs to activation, retention, and expansion. The position reports to the Director of Product and Lifecycle Marketing and manages Email Marketing and Customer Marketing individual contributors.Key Responsibilities:
Set lifecycle strategy and operating cadence across customer journeysOwn HubSpot nurture strategy toward MQL and SQLDirect Iterable segmentation, personalization, and testing roadmapsCoach marketers through goals, priorities, and career growthReport lifecycle performance to senior leadershipRequirements:
8+ years in lifecycle, CRM, or email marketing3+ years managing individual-contributor marketersHands-on HubSpot and Iterable expertiseExperience connecting sales-assisted and self-serve journeysCustomer marketing experience tied to revenue outcomesShape SurveyMonkey’s lifecycle strategy through HubSpot, Iterable, customer marketing, and cross-functional leadership.
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