Regional Sales Manager- Refuse Equipment

About The RoleThe Regional Sales Manager drives sales growth and market share by selling the full refuse equipment product line within an assigned territory. This role manages the complete sales cycle, provides technical equipment solutions to customers, builds strong relationships with contractors, and represents the company at industry events to support business development and customer satisfaction.
Ontario
About The RoleThe Regional Sales Manager drives sales growth and market share by selling the full refuse equipment product line within an assigned territory. This role manages the complete sales cycle, provides technical equipment solutions to customers, builds strong relationships with contractors, and represents the company at industry events to support business development and customer satisfaction.
What You'll Do
Manage all sales activities within the assigned territory, ensuring year-over-year growth aligned with company targets
Prospect, develop, and maintain relationships with new and existing customers
Sell equipment directly to end users, providing tailored solutions for refuse customers.
Provide product demonstrations, training and technical support to customers and internal team members as needed.
Represent the company at trade shows and industry events across Canada and the U.S.
Collaborate with internal teams (Sales, Parts, Service) to support technical aspects of scale systems and related accessories.
Liaise with Factory representatives to leverage all available resources.
Prepare accurate forecasts, reports, and sales projections for the territory.
Stay informed on industry trends, competitor activities, and emerging technologies.
Total Rewards
$100,000 - $125,000 target annual compensation (includes base salary plus commissions)
Uncapped commission opportunity above target
Group Benefits that are 100% paid for by the Company - inclusive of Health, Dental, Life, Disability and Travel coverage
Paid Personal Days
Fully Paid Group Benefits Plan
Employer Matching Retirement Savings Plan
Position Details
Location: Ontario, Canada - commuting distance to a JJE Ontario location (London, Hamilton, Toronto, Innisfil, Ottawa)
Status: Full-time, Permanent
Position Type: Salaried
Schedule - Monday-Friday - occasional extended hours may be required based on operational needs
Vacancy Type: Existing Vacancy
What You Bring
5+ years of outside sales experience, preferably in the refuse or heavy equipment industry
Ability to travel primarily within Ontario/periodically within Canada or US
Proven success selling equipment directly to end users, in short or long sales cycle environments
Strong technical and sales acumen with mechanical aptitude
Proficiency with CRM systems
Exceptional communication and customer service skills
Ability to prioritize and manage workload in a fast-paced environment
Self-motivated and results-driven
Strong organizational and problem-solving abilities
Positive, dynamic attitude with a collaborative mindset
Additional Requirements
Post-secondary education in business, automotive/heavy equipment, or related preferred
Valid Ontario Class G driver's licence and an acceptable driver's abstract are required. Regular travel throughout the assigned territory and operation of company vehicles are essential duties of this position. A commercial driver's licence (e.G., Class D, AZ, or equivalent) and experience operating commercial vehicles are considered assets.
Any employment offer will be conditional upon successful completion of job-related reference checks, credential verification, driver's abstract review, and any other assessments reasonably required for the position and permitted by applicable law.
Work Environment & Physical Demands
Work is performed in a combination of office, customer work sites and repair shop environments
Ability to occasionally climb equipment access steps, walk on uneven terrain, and work in outdoor environments and active repair facilities while observing required safety procedures.
Travel Expectations
Extensive travel required throughout the assigned territory.
Occasional overnight travel required.
Occasional travel within Canada and to the United States.
Who We AreJoe Johnson Equipment (JJE) is a leading distributor of public works equipment across Canada and the U.S. We support municipalities and contractors with equipment such as vacuum trucks, refuse and recycling vehicles, street sweepers, and sewer inspection systems.
We are a proud subsidiary of Federal Signal Corporation.
Our Core ValuesLeadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation, and Ambition
Joe Johnson Equipment is committed to fostering an inclusive, equitable and accessible workplace. We welcome applications from all qualified individuals, including members of groups protected under applicable human rights legislation.
Accommodation is available upon request throughout the recruitment and selection process in accordance with applicable human rights and accessibility legislation.
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