Paid Media Specialist
Brandid Advisory
Paid Media Specialist (Contract – Hybrid)
Brandid Advisory | Montreal, QC (Hybrid)
Contract Term: 6 Months (Opportunity for Extension)
Expected Commitment: 20–25 Hours Per Week
Compensation: Competitive contract rate based on experience and demonstrated results.
About Brandid Advisory
Brandid Advisory is a strategic marketing consultancy that partners with ambitious organizations
looking to accelerate growth through smarter marketing.
We combine growth strategy, performance marketing, digital infrastructure, AI-powered systems, and hands-on execution to help businesses scale efficiently. Our clients range from professional services firms and healthcare organizations to manufacturers, retailers, and B2B service providers.
We think like owners. We advise like CMOs. We execute like a growth partner.
About the Role
We're looking for an experienced Paid Media Specialist to join our team on a contract basis and support a growing portfolio of clients.
This is a hybrid position based in the Greater Montreal area, with flexibility to work remotely while participating in periodic in-person meetings and strategy sessions.
As a Paid Media Specialist, you will be responsible for developing, managing, and optimizing paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads. The majority of our work focuses on lead generation, particularly within B2B environments where understanding customer profiles, sales cycles, attribution, and lead quality is critical.
This is not a "set-it-and-forget-it" execution role. We are looking for someone who can think strategically, communicate confidently, analyze data effectively, and contribute meaningful recommendations that support business growth.
Reporting To: Senior Leadership Team
Key Responsibilities
- Plan, launch, manage, and optimize paid media campaigns across Google Ads, Meta Ads, and LinkedIn.
- Develop and execute lead generation strategies aligned with client objectives and ideal customer profiles.
- Analyze campaign performance and provide clear, actionable recommendations.
- Monitor budgets and allocate spend based on performance and business priorities.
- Identify opportunities to improve lead quality, conversion rates, and return on ad spend.
- Participate in client meetings, performance reviews, and strategic planning discussions.
- Collaborate with internal teams on landing pages, conversion optimization initiatives, offers, and campaign creative.
- Ensure accurate tracking, attribution, and reporting through GA4, Google Tag Manager, and advertising platforms.
- Utilize AI tools and automation platforms to improve efficiency and campaign performance.
- Contribute to the overall strategic direction of client accounts alongside senior leadership.
Qualifications
- Minimum 3 years of paid media experience.
- Proven success managing lead generation campaigns.
- Experience managing multiple client accounts simultaneously.
- Strong hands-on experience with Google Ads, Meta Ads Manager, and Google Analytics 4 (GA4).
- Strong analytical skills and ability to translate data into business insights.
- Experience presenting recommendations and performance updates to clients or stakeholders.
- Excellent communication skills, both written and verbal.
- Ability to work independently while contributing within a collaborative team environment.
Nice to have
- Agency experience managing multiple client accounts.
- Experience with LinkedIn Campaign Manager.
- Experience with B2B lead generation and longer sales-cycle businesses.
- Familiarity with Google Tag Manager, CRM platforms, and attribution models.
- Experience with Shopify, WordPress, and Klaviyo.
- Experience with AgencyAnalytics or similar reporting platforms.
- Google Ads and/or Meta certifications.
- Comfort working with AI tools such as ChatGPT, Claude, Gemini, and automation platforms.
What You’ll Gain
· Exposure to strategic marketing operations in a rapidly expanding organization
· Mentorship and hands-on guidance from experienced digital marketing professionals.
· Portfolio-worthy projects for real clients across multiple industries.
· Hands-on experience with industry-standard digital marketing tools and platforms.
· High-performing interns may receive a full-time job offer.
Why Join Brandid Advisory?
- Be part of a creative and collaborative team.
- Work in a dynamic and fast-paced environment.
- Opportunity to grow and develop within the agency.
- Office centrally located in the heart of Victoria Village, walking distance from Vendome Metro station.
- Opportunities to work on diverse and exciting projects.
Perks and Culture
- Modern offices, excellent working conditions.
- Office centrally located in the heart of Westmount's Victoria Village, walking distance from Vendome Metro station.
- Team building events and regular team lunches.
- Supportive work environment that encourages professional development and continuous learning.
- Free coffee, tea and refreshments.
To Apply
Please submit your resume, LinkedIn profile, and a brief introduction outlining your experience to:
***email_hidden***
Spécialiste Médias Payants (Contrat – Hybride)
Brandid Advisory | Montréal, QC (Hybride)
Durée du contrat : 6 mois (possibilité de prolongation)
Engagement attendu : 20 à 25 heures par semaine
Rémunération : Taux contractuel compétitif selon l’expérience, les qualifications et les résultats démontrés.
À propos de Brandid Advisory
Brandid Advisory est une firme-conseil en marketing stratégique qui accompagne les entreprises ambitieuses dans leur croissance.
Nous combinons stratégie de croissance, marketing de performance, infrastructure numérique, systèmes propulsés par l’intelligence artificielle et exécution concrète afin d’aider nos clients à atteindre leurs objectifs d’affaires. Notre clientèle comprend des entreprises de services professionnels, des organisations du secteur de la santé, des manufacturiers, des détaillants et des entreprises B2B.
À propos du poste
Nous sommes à la recherche d’un(e) Spécialiste Médias Payants expérimenté(e) pour se joindre à notre équipe sur une base contractuelle et soutenir un portefeuille de clients en croissance.
Il s’agit d’un poste hybride basé dans la grande région de Montréal, offrant une flexibilité de télétravail tout en participant à certaines rencontres stratégiques et réunions d’équipe en personne.
À ce titre, vous serez responsable de la planification, de la gestion et de l’optimisation de campagnes publicitaires sur Google Ads, Meta Ads et LinkedIn Ads. Une grande partie de notre travail est axée sur la génération de prospects, particulièrement dans des environnements B2B où la compréhension des profils clients, des cycles de vente, de l’attribution et de la qualité des leads est essentielle.
Nous recherchons une personne capable de réfléchir stratégiquement, d’interpréter les données avec rigueur et de contribuer activement à la croissance de nos clients.
Relevant de : L’équipe de direction senior
Responsabilités principales
- Planifier, lancer, gérer et optimiser des campagnes publicitaires sur Google Ads, Meta Ads et LinkedIn.
- Développer et exécuter des stratégies de génération de prospects alignées sur les objectifs d’affaires des clients.
- Analyser les performances et formuler des recommandations concrètes et stratégiques.
- Gérer les budgets publicitaires et optimiser l’allocation des investissements.
- Identifier les opportunités d’amélioration de la qualité des leads, des taux de conversion et du retour sur investissement.
- Participer aux rencontres clients, aux revues de performance et aux discussions stratégiques.
- Collaborer avec les équipes internes sur les pages d’atterrissage, l’optimisation de conversion, les offres et les créatifs publicitaires.
- Assurer un suivi rigoureux de l’attribution et de la performance à l’aide de GA4, Google Tag Manager et des plateformes publicitaires.
- Utiliser des outils d’intelligence artificielle et d’automatisation pour améliorer l’efficacité et les résultats.
- Contribuer à l’orientation stratégique des comptes en collaboration avec la direction.
Qualifications requises
- Minimum de 3 ans d’expérience en gestion de médias payants.
- Expérience démontrée en génération de prospects.
- Expérience dans la gestion simultanée de plusieurs comptes clients.
- Maîtrise de Google Ads, Meta Ads Manager et Google Analytics 4 (GA4).
- Solides compétences analytiques et capacité à transformer les données en recommandations d’affaires.
- Expérience en présentation de résultats et recommandations auprès de clients ou de parties prenantes.
- Excellentes habiletés de communication à l’écrit et à l’oral.
- Capacité à travailler de façon autonome tout en collaborant efficacement avec une équipe.
Atouts
- Expérience en agence.
- Expérience avec LinkedIn Campaign Manager.
- Expérience en génération de prospects B2B.
- Connaissance de Google Tag Manager, des CRM et des modèles d’attribution.
- Expérience avec Shopify, WordPress et Klaviyo.
- Connaissance d’AgencyAnalytics ou d’outils similaires.
- Certifications Google Ads et/ou Meta.
- Aisance avec ChatGPT, Claude, Gemini et les outils d’automatisation.
Pourquoi joindre Brandid Advisory
- Faire partie d’une équipe créative, collaborative et axée sur les résultats.
- Évoluer dans un environnement dynamique, stimulant et en constante évolution.
- Profiter d’opportunités de croissance et de développement professionnel au sein de l’agence.
- Travailler dans des bureaux idéalement situés au cœur du Village Victoria à Westmount, à quelques minutes à pied de la station de métro Vendôme.
- Participer à des projets variés, stimulants et à fort impact.
Avantages et culture d'entreprise
- Bureaux modernes et excellentes conditions de travail.
- Emplacement central au cœur du Village Victoria à Westmount, à distance de marche du métro Vendôme.
- Activités de consolidation d’équipe et dîners d’équipe réguliers.
- Environnement de travail positif qui favorise le développement professionnel et l’apprentissage continu.
- Café, thé et rafraîchissements offerts gratuitement.
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