Social Media Advertising Innovation Lead
Directive
Step into the role of a Paid Social Strategist and elevate social media advertising for B2B clients. Bring your innovative mindset and analytics skills to transform marketing strategies remotely. As a primary consultant for client accounts, you will develop high-performing LinkedIn campaigns focusing on driving qualified leads and ROI. Collaborate closely with the Associate Director to meet client expectations and ensure top-quality results. Your expertise will help strengthen partnerships and foster loyalty through effective strategy execution. Key Responsibilities:
- Manage and strategize social media accounts
- Build client-specific advertising strategies quarterly
- Execute and analyze LinkedIn ad campaigns
- Oversee project priorities and timelines
- Consult with clients to optimize ad performance
- 2+ years in a digital marketing agency setting
- Proven expertise in LinkedIn advertising units
- Ability to interpret and analyze campaign data
- Strong organizational and multitasking skills
- Experience with successful B2B account management
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