Senior Director Sportsnet Marketing

Lead Sportsnet marketing strategy in Toronto, using audience insight and full-funnel planning onsite at Rogers’ Corporate office. Drive growth across brands.The Senior Director, Marketing, leads portfolio marketing for Rogers Sports & Media. You will shape integrated brand and go-to-market plans across Sportsnet, television, streaming, and radio. The role translates content priorities, audience insight, and business goals into measurable marketing action.Key Responsibilities:
Set multi-year portfolio marketing strategy and annual integrated roadmapsGrow audiences across linear, digital, audio, social, and streamingAccelerate direct-to-consumer and over-the-top subscription growthLead full-funnel campaigns, advertising calendars, and creative standardsCoach and develop a team of 15+ marketing professionalsRequirements:
15+ years of progressive senior marketing leadership experienceMedia, entertainment, sports, streaming, subscription, or technology experienceExperience leading multi-brand or multi-product portfoliosExpertise in brand strategy, segmentation, performance media, and customer relationship managementStrong commercial acumen and executive communication skillsBring strategic leadership, audience growth expertise, and brand stewardship to Rogers Sports & Media’s Toronto marketing portfolio.
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