Senior Performance Marketing Manager

The Role
Lead paid acquisition across
Meta and Google, with opportunities to test additional channels
Manage significant monthly media budgets with accountability for
CAC, CPL, ROAS, conversion and revenue
Develop media plans aligned with broader business and growth objectives
Continuously optimize campaigns, audiences, bidding, creative and budget allocation
Build and manage structured
creative and performance testing
Partner with creative and digital teams on advertising concepts, landing pages and conversion optimization
Monitor attribution and tracking and translate performance data into clear recommendations
Communicate results, opportunities and priorities to senior stakeholders
What We’re Looking For
5+ years of hands-on performance marketing/media buying experience
Advanced expertise in
Meta Ads Manager and Google Ads
Experience managing
six-figure monthly media spend
Strong understanding of paid acquisition, conversion funnels, attribution and CRO
Demonstrated success improving acquisition efficiency and scaling campaigns
Strong analytical skills combined with good creative instincts
Commercially minded and comfortable connecting media performance to business results
Highly autonomous, proactive and comfortable operating in a fast-moving environment
Genuinely enjoys being
hands-on in the platforms. It is not a traditional brand marketing role or a position focused solely on high-level media strategy.
We’re recruiting for an experienced
Senior Performance Marketing Manager
to take ownership of a significant paid acquisition portfolio for a client in
Calgary, AB. This is a hands‑on role for a performance marketer who is equally comfortable setting strategy and working directly within Meta and Google to launch, optimize and scale campaigns. You’ll manage substantial media investment and use performance data to make decisions around audiences, creative, budgets and channel mix.
This role is currently open, and applications are under review.
Artificial Intelligence (AI) Use
At Creative Niche Inc. all hiring decisions are made by qualified recruitment professionals.
Automated tools or AI‑assisted systems are used to help screen, assess, or match applicants to open roles. These systems are designed to support, not replace, human judgment.
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