Product Manager

Company Description

Fuel is the intersection of advertising and entertainment - where enjoyment meets solid business strategy. We marry the best strategists and creative minds with an army of in house experts in the fields of animation, design, film and video production, sound design, music and online programming.

What’s it like to work at Fuel?

For one thing, “research” regularly includes playing console games on a screen the size of Alaska. We’re one of the most advanced and innovative interactive studios in North America, developing online experiences and mobile marketing programs for some of the most respected brands in the world. In your first three months, you’ll touch more brands, and gain more experience, than you would working in a traditional agency for a year.

We’re casual. We’re fun. We’re family. And we promise you’ll never be bored. 

Job Description

The Product Manager is the product expert within the organization and is responsible for planning and execution throughout the product lifecycle, working closely with each department to ensure the product’s success. In this role you will be responsible for determining product specifications, reviews, analysis and recommendations.

Responsibilities

• Build a list of product goals and key considerations

• Work with the client to extract additional product specific information

• Prepare a market analysis that provides key insights related to the product’s category/industry

• Prepare a comprehensive competitive analysis report
• Prepare an opportunity review that ensures all team members are working towards a common goal

• Communicate the needs / benefits as they relate to the target market

• Execute feature reviews – a formal process to confirm all features are well defined and bring value to the product

• Assist with the creation of usability studies and make key recommendations that augment UX

• Assist with creative brainstorming to guide teams towards successful products

• Assist with the preparation of a product budget to guarantee that the product is within scope

• Assist with the creation of revenue projections and selecting the correct business model to maximize a product’s potential

• Help identify additional soft benefits to the company and its clients

• Prepare a product road map that demonstrates where the product is going and how it will get there

• Executive internal product reviews that focus on key deliverables and ensuring the product’s goals are being met

• Assist with scope / features changes in a timely manner and alert key stakeholders of major changes and their impact

• Assist with balancing budgets and timelines by tweaking the product road map

• Assist with task / bug triages with core team members

• Guide and consult with game designers, creative directors and other stakeholders to guarantee the product’s success

• Help determine the analytics strategy for the product and work with the analytics team to create meaningful reports

• Become a product evangelist, campaign for its success to internal and external audiences

• Prepare and execute short-term and long-term product strategies

• Create and compile recommendations for improvements based on feedback and analytics

• Prioritize those recommendations for stakeholders to review

• Produce a product life cycle report that measures a product’s success and makes recommendations for its next steps.

• Create a “Current Market Landscape” report that highlights industry trends, opportunities and key findings. Ensure this document remains up to date with each quarter

• Review our current library of intellectual property and assess the potential for additional products, or revisiting underperformers

• Formulate a strategy for enhancing Fuel’s own product development division and make recommendations to better current processes

• Mentor and coach other team members to understand the importance of approaching projects from a product perspective

Qualifications

Professional Skills

• Leadership
• Excellent teamwork skills

• Strong motivational skills

• Strong attention to detail and focus on task completion is critical

• An innovative and solution oriented mindset

• Act as an expert and comfortable with client interaction on a daily basic

• Understanding & awareness of product development & experience tying product goals to business goals

• Work well with all levels of development ( Creative, Development, Finance, Executive Team)

• We are leaders that ensure all team members are working harmoniously to maximize efficiency
Qualifications

• Minimum of 3 years’ experience as a Product Manager or Product Marketing Manager

• Bachelor's degree in a business or technical discipline

• Achieve goals with minimal direction

• Demonstrated success defining and launching excellent products

• Working in the gaming industry an asset

• Excellent written and verbal communication skills