Salesforce Digital Product Manager

Sunlife

Salesforce product strategy and CRM expertise define this Digital Product Manager role at Sun Life. Work hybrid, from the office and virtually.At Prospr, Sun Life’s digital front door for Canadians, you will own Salesforce and related Advisor, SSA, and IWA capabilities. You will guide CRM workflows, lead management, digital partnerships, and platform experiences. The role combines product strategy, execution, data, and stakeholder leadership across an enterprise environment.Key Responsibilities:
Own and evolve the Salesforce product roadmapTranslate advisor needs into scalable CRM workflowsImprove lead distribution, qualification, conversion, and pipeline visibilityPartner on integrations, APIs, data models, and automationApply AI and automation to improve advisor productivityRequirements:
Four-plus years of product management experienceHands-on CRM, Salesforce, sales technology, or advisor product experienceUnderstanding of lead management and sales workflowsExperience owning end-to-end product lifecyclesAbility to discuss Salesforce architecture and technical trade-offsLead Salesforce CRM strategy, measurable outcomes, and intuitive workflows supporting Prospr’s advisors, partners, and clients.
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