Senior Director Customer Data Martech Strategy
Pet Valu Canada Inc. (Company)
Own customer data and MarTech strategy for Pet Valu, leading enterprise platforms from its hybrid Markham, Ontario location.
The Senior Director, Customer Intelligence, Data & AI serves as business product owner for key loyalty and MarTech platforms. This leader aligns CRM, customer data platforms, loyalty technology, automation, and engagement capabilities with business objectives. Responsibilities span platform roadmaps, governance, vendors, delivery, and executive decision support.
Key Responsibilities:- Set the long-term loyalty and MarTech ecosystem strategy
- Own CRM, CDP, loyalty platform, and automation roadmaps
- Define product requirements and prioritize platform enhancements
- Partner with IT, Product, vendors, and business stakeholders
- Manage contracts, performance, service levels, and investment outcomes
- Bachelor's degree in engineering, business, computer science, or related discipline
- 10+ years across data, BI, CRM analytics, loyalty, or customer insights
- 7+ years leading analytics, data science, BI, or intelligence organizations
- Large-scale transformation experience with platforms, cloud, CDP, CRM, or personalization
- Expert knowledge of integrations, engineering, governance, APIs, and architecture
Guide Pet Valu’s customer technology investments through MarTech product ownership, data governance, platform strategy, and business leadership.
#J-18808-LjbffrVacancy posted 4 hours ago
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