Manager, Paid Social Performance

At Silk & Snow, we create products that turn your house into a home. We help bring affordable luxury to our customers every day by providing them with meticulously crafted and manufactured sleep products that elevate your personal sanctuaries and give you the rest you deserve.We make every decision by following three principles. We always use better materials, ensure that every product is thoughtfully manufactured, and above all, ensure transparency in everything we do. We’re proud of our products, and we want to give our customers the confidence to know that they are purchasing better products for their family, their home and the planet.Description D’emploi
The Manager, Paid Social Performance will be responsible for managing and growing our paid social media strategy. You’ll own back-end support and campaign performance for platforms like Meta, Tiktok, Reddit, etc., while optimizing paid campaigns to achieve outlined business goals. We’re looking for a passionate paid social media marketer who desires a high-impact role with real ownership and visibility - you’ll be responsible for communicating performance metrics to our creative teams on a regular basis to ensure our creative strategies are effective.In This Role You Will
Plan, build, and manage paid social campaigns across Meta (Facebook/Instagram), TikTok, Pinterest, Reddit, etc.Own campaign performance end-to-end, from audience targeting and creative briefing to budget managementAnalyze campaign data daily, identify trends and optimize campaigns towards ROAS, CAC, and revenue goalsPartner with our creative team to brief and test ad creative, including static, video, and UGC formatsAct as a liaison between our brand and Meta, Tiktok, Pinterest, Reddit support teams to identify new opportunities and stay on top of platform updatesManage monthly paid social budgets and report on performance to key stakeholdersCollaborate with the broader marketing team to align paid social with seasonal campaigns, promotional cycles, and product launchesThe Qualifications And Experience We Like To See
University Degree in Marketing, Business or related field3-5 years of hand-on paid social performance experience, ideally in e-commerce or DTC retailProven track record of managing significant ad budgets and hitting performance targetsDeep expertise in Meta Ads Manager;
TikTok Ads, Pinterest Ads, and RedditStrong analytical, technical, communication, presentation, and relationship building skillsSolid understanding of the e-commerce funnel, pixel tracking, and attribution modelsAbility to brief creative effectively and give actionable feedbackHighly organized with the ability to manage multiple campaigns simultaneouslyAbility to perform under pressure and meet tight deadlinesProficient in Excel and building dashboards and working with Power BIA culture add to the strong, positive work culture of Silk & SnowWhy our team members enjoy working at Silk & Snow:
We prioritize diversity and inclusivity in our company cultureGrowth opportunities with an emphasis on hiring from withinYou will be exposed to a streamlined training process and receive guidance and support that will set you up for success during and after trainingYou can access our LifeSpeak learning platform with lots of free courses taught by experts to support your personal and professional developmentWe offer a competitive benefits package, which includes but is not limited to medical, dental, and vision. Additionally, we offer paid time offEmployee discount on all products and a free mattress and bedding set offered upon completion of the probationary periodMake a meaningful impact on our customers' sleep habits, contributing to their overall well-beingWe foster a healthy work-life balance with our company's supportive environmentThis is not just a job but a CAREER with potential opportunities for growth and advancementAdditional Information
This is a current open position. The salary range for this position is $80,000.00- $90,000.00 annually. Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.Our recruitment process incorporates various screening technologies, which may include AI, to screen for employability or suitability. Human recruiters review all applications.Inclusion & Belonging
We are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability. Upon request, accommodations are available during all stages of the recruitment process.
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