Brand Manager, Jamieson, Canada Bu

Jamieson Wellness is Canada’s leading health and wellness company, driven by our purpose of Inspiring Better Lives Every Day. Established in 1922, we are Canada’s #1 consumer health brand, proudly inspiring, better lives for over 100 years. With our Jamieson, youtheory, Progressive, Smart Solutions, and Iron Vegan brands, we’re growing globally and reaching more people every day.Our strong reputation is built on a commitment to quality, innovation, integrity, inclusion, and sustainability, supported by world‑class manufacturing and rigorous certification standards. Guided by our core values of Accountability, Respect, Excellence, and Agility, we take ownership, collaborate effectively, and continuously evolve to better serve our consumers.What You’ll Do
As a key member of the Marketing team, you’ll help shape health and wellness outcomes for people around the world.In this role, you will:Job Summary
Reporting to the Marketing Director, Jamieson, Canada BU, the Brand Manager Jamieson Canada will work in close partnership with the Marketing Director to drive portfolio strategy and performance management. This role is responsible for ensuring in‑year metrics are delivered as planned and will use data and analytics to drive corrective action and portfolio choices as required, to consistently deliver sales, profit, market share, and customer ranking goals. As a key cross‑functional people leader, the Brand Manager will lead portfolio strategy and performance management and ensure that brand activity is aligned behind priorities. The Brand Manager partners cross‑functionally with Sales, Insights, Innovation, Regulatory, Finance, and external agencies to ensure consistent, consumer‑centric execution across all touchpoints.Key Responsibilities:
Brand Strategy & PlanningLead the annual brand planning process including setting objectives, strategies and KPIs aligned with business goalsDevelop 360 marketing plans (paid, owned, earned channels)Analyze market trends, consumer insights and competitive landscape to inform strategyManage brand positioning and ensure consistency across all communicationsPerformance & AnalyticsTrack, analyze and report on brand performance including sales, market share and campaign ROILeverage multiple data sources (e.G. Nielsen, retailer data, digital analytics, brand tracking) to generate actionable insightsIdentify drivers of performance (distribution, pricing, promotion, media effectiveness) and translate findings into optimization plansBuild compelling performance narratives and recommendations for senior leadership, connecting data to clear business actionsChampion a test‑and‑learn mindset, embedding experimentation into marketing plansContinuously assess competitive performance and category dynamics to identify risk and opportunitiesManage brand budget and ensure efficient allocation of resourcesCross Functional CollaborationWork closely with Sales and Commercial Excellence to align brand strategies with customer plansPartner with Finance on forecasting and budget managementCollaborate with Supply Chain to align demand planning and brand initiativesAct as a brand steward across the organizationPartner closely with the Innovation Manager to shape and deliver a robust innovation pipeline aligned with brand strategy and growth prioritiesProvide consumer, category and brand insights to inform innovation development, positioning and claimsLead commercialization and go‑to‑market execution for all new product launches, ensuring strong alignment across marketing, sales and customer activationManage the existing portfolio to drive growth, profitability and strategic focus, including SKU rationalization and renovation opportunitiesCollaborate with Innovation Manager, R&D, and Regulatory to ensure new products are consumer‑relevant, differentiated and compliant with Canadian regulationsCampaign Execution & Marketing ActivationPartner with the Integrated Marketing Manager to translate brand strategy into integrated, consumer centred campaigns across paid, owned and earned channelsLead development of campaign briefs, ensuring clarity on objectives, target audience, key messages, consumer insight and success metricsProvide strategic direction and guardrails to ensure all executions are aligned with brand positioning and prioritiesPartner with Sales and Integrated Marketing to ensure strong in‑store activation and customer alignmentOversee campaign performance with the Integrated Marketing Manager, identifying optimization opportunities and ensuring continuous improvementAct as a brand steward across all touchpoints, ensuring consistency, quality, and compliance in all consumer‑facing communicationsWhat You Bring
You bring curiosity, collaboration, and a desire to do meaningful work. You may bring experience inKnowledge, Skills & Abilities Requirements
College or University degree required;
business preferredMinimum 5‑8+ years of brand management experience in CPG, with preference for health, wellness or supplementsExcellent track record of performance with regards brand building and brand management.Strong analytical skills with experience interpreting data and insightsExperience managing budgets and delivering measurable ROIDemonstrated ability to work cross‑functionally in a fast‑paced environmentProven track record of delivering successful marketing campaigns and product launchesHighly effective project management, prioritization, multi‑tasking, and time management skills to ensure end to end execution is meeting deadlines and performance expectations.Strong people management and development experience, with a successful track record of leading a team.Knowledge of Nielsen, IQVIA or other POS data sources an asset.Strong knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)Don’t meet all requirement?
We still encourage you to apply. Research shows some people only apply when they meet every qualification, but we value diverse experiences, perspectives, and transferable skills.Compensation
Jamieson Wellness offers a competitive total rewards package designed to support your well‑being and professional growth. This includes base pay, eligibility for our Short‑Term Incentive Program, and a comprehensive benefits offering.For this role, the posting range is
$80,550 to $120,850
which reflects the full salary range of the position. Final compensation will be determined based on factors such as relevant experience, level of education, role scope, and other professional qualifications aligned with the requirements and complexity of this position.Our Commitment to Inclusion and Belonging
Inclusion and belonging are foundational to our culture.At Jamieson, belonging is at the heart of how we work. We value diversity, equity, inclusion, and belonging, and believe our differences drive innovation and stronger decisions. Our goal is simple: a workplace where everyone feels safe, supported, and able to thrive. For more information on our commitments to people and planet, please read our latest Sustainability report and DEIB policy.If you require any accommodation during our hiring process, please let us know. We’re committed to making the experience accessible and equitable for all, and we’ll work together to find the right solution.How we Hire
We sometimes use AI tools to suggest candidates, but every application we receive is reviewed by a real human and final hiring decisions are made by your future people leader
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