Sales Representative

Texcan provides customers with high quality wire and cable products at the best value possible. As one of Canada’s largest distributor for over 45 years , we have built a reputation for going to great lengths for our customers. We supply solutions for a variety of different markets in residential, commercial, industrial and emerging green markets such as wind farms, solar energy, hydroelectric, water and waste treatments.  

We are a proud member of the Sonepar Group, the world's largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees. In Canada, we are represented by 6 locally managed electrical and industrial distributors and have over 110 locations with coverage in 9 provinces.

To explore and learn more about Sonepar opportunities, please visit

What's In It For You?

• You will be joining a market leader with over 45 years of experience to help you elevate your potential.  
• You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.  
• Be part of an ISO certified company with a strong a quality assurance program and new technologies which help you perform at your best.  
• Attractive compensation with benefits and “other perks” such as tuition reimbursement.  
• Employee Referral provides the opportunity to earn more while you work by referring one of the best you know.  
• In-depth process and product training provided by a mentored approach, product knowledge sessions hosted by the Product Manager and lunch and learn meetings.  
• We house the largest inventory to better service our customers and deliver on sales commitments.  

Job Summary: 

We are seeking a dynamic and experienced Sales Representative to join our Edmonton team at Texcan. The ideal candidate will have a minimum of 3-4 years of sales experience, preferably with a background in selling industrial and commercial products. This role requires a strong understanding of solution selling, sales margins, product sourcing, pricing, and negotiations. The candidate must demonstrate progressive sales accomplishments and possess strong business acumen with a professional approach to offering effective services and solutions. 

Key Responsibilities 

• Contacting current customers and identifying new products and potential up-selling.
• Responding to and processing incoming calls and orders.
• Opening new accounts.
• Developing customer base and sales leads by making cold and warm calls.
• Entering orders into the system.
• Maintaining knowledge base on current products and learning about new products.
• Providing pricing quotations and follow-up on quotes.
• Credits/Debits.
• Returns - as required.
• Providing technical support on products.
• Provide quotations and product information.
• Troubleshooting logistics and expediting issues.
• Responding to inquiries.
• Identify, develop, and close business opportunities.
• Other duties as assigned.

Required Qualifications: 

• A minimum of 3-4 years of sales experience.
• A background in selling industrial and commercial products is an asset. Product knowledge or industry experience preferred.
• Strong understanding of solution selling vs. price.
• The role includes a strong understanding of sales margins, product sourcing, pricing and negotiations.
• Candidate must show progressive sales accomplishments.
• Strong business acumen and professional approach to offering effective services and solutions.
• Post-Secondary courses in Sales and/or Marketing preferred.
• High School Diploma required.
• Knowledge of Microsoft Office required.
• CRM experience preferred.

Benefits & Perks

• We offer a competitive salary, plus a full set of benefits, including:
• Flexible benefits program allowing you to choose from options that best fit you and your dependents’ needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
• Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
• Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.

To explore and learn more about Texcan, please visit

Watch our employee videos on our  new careers page: 

Visit our other social media sites:  

X : @TexcanCanada  

Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos.  

Today, Sonepar is the leading distributor of energy-efficient products, pioneering the energy transition and making sustainability a priority. At Sonepar, we firmly believe that every action is crucial in safeguarding the environment, driving our commitment to a more sustainable future. We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market. 

This commitment is tangible in our detailed Global CSR report, to learn more please visit  

Sonepar has been recognized as a Diversity Leader by the Financial Times’ 2024 Diversity Leaders ranking and was awarded GEEIS Certification in 2022.  We are proud to be an equal opportunity employer, welcoming submissions from all candidates.  We believe in creating a work environment where everyone can feel safe, use their voice, and know that they belong. Diversity and Inclusion (D&I) is a central focus of our global, strategic impact plan. We value diversity and inclusion in the workplace because it allows us to better meet the needs of the communities we serve. It helps us foster greater creativity, breadth of experience, and it’s essential to our success as an organization. All qualified individuals, regardless of race, ethnic or national origin, colour, religion, sex, sexual orientation, age, marital status, neurodiversity, disability status, gender identity, veteran status or any other aspect which makes them unique are encouraged to apply. 

For more information about our Inclusion and Diversity initiatives, please visit  

Sonepar is an equal opportunity employer and welcomes submissions from all candidates. Accommodation is available to all applicants upon request. If selected for an interview, please advise the Sonepar representative of your accommodation needs at that time. We will work with all applicants to accommodate their accessibility needs.

Next steps:
We are interested in knowing more about you. Start an exciting new career and enjoy a number of benefits by applying online. While we are very grateful for your interest in joining the team, only those selected for an interview will be contacted.