Marketing Data Analytics Manager

Marketing Data Analytics Managers turn campaign data into customer-first recommendations using relational databases, SQL, and analytical tools. This Scotiabank role is based in Toronto.Within the Canadian Bank Analytics group, you will maximize targeted marketing impact through meaningful performance insights. You will work with business line and marketing partners on acquisition and engagement. Your analysis will support campaign design, channel allocation, and efficiency.Key Responsibilities:
Recommend marketing initiatives to Canadian Banking partnersSynthesize data to understand customer trends and opportunitiesSize audience opportunities for campaign planningOptimize customer and channel allocation using prior resultsConduct pre- and post-campaign performance deep divesRequirements:
Five-plus years of related experience, preferably banking or retailExperience with targeted leads, campaigns, or segmentationExperience supporting multiple partners and delivery timelinesAnalytical background with quantitative focusAttention to detail and interest in customer behaviorApply customer-first marketing analytics, campaign segmentation, and performance measurement skills as Scotiabank’s Toronto manager.
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