Digital Content Manager

Kg&a is a well-established Canadian consulting firm specializing in strategic communications, and advisory services. The organization works with a diverse portfolio of clients to develop strategies, manage complex projects, and build strong relationships with key stakeholders.
With a reputation for excellence, innovation, and collaborative problem-solving, the firm provides employees with the opportunity to work on impactful initiatives while developing professionally in a supportive and high-performing environment. The organization values strategic thinking, accountability, and a commitment to delivering exceptional results for its clients.
Position SummaryThe Digital Content Manager is responsible for leading the creation, planning, development, and optimization of high-quality digital content across client accounts and campaigns. This role serves as a subject matter expert in digital content creation and strategy, ensuring content is aligned with campaign and client goals. The Digital Content Manager partners closely with account teams and clients to translate communications strategies into engaging digital experiences and measurable results.
Key Duties & Responsibilities
Lead the development and execution of digital content that supports client objectives and campaign strategies
Collaborate with account teams on content ideation, channel selection, audience engagement, and digital best practices
Create, edit, and publish content across websites, social media, email campaigns, and other digital platforms, including videography and photography as needed
Create category-defining content that is ahead of trends, sharp, and performance-focused
Ensure content reflects brand standards, accessibility requirements, and user experience best practices
Provide expertise in digital content creation and strategy, content marketing, SEO, accessibility, and audience engagement
Recommend content approaches that improve reach, engagement, and overall campaign performance
Use analytics, audience insights, and performance metrics to guide content decisions and continuous improvement
Monitor emerging trends, platforms, and technologies to inform recommendations
Ideate, produce, and manage content campaigns and publishing plans across assigned accounts
Write, edit, and review content for clarity, tone, brand alignment, accessibility, and search optimization
Maintain content inventories, publishing schedules, version control, and approval records
Lead multiple client initiatives simultaneously, effectively managing quality, timelines, budgets, and deliverables
Work closely with account teams, creative partners, and clients throughout the content development process
Participate in client meetings and presentations, providing recommendations on content execution, channel effectiveness, and performance
Build trusted client relationships through responsive service, quality delivery, and thoughtful guidance
Identify risks, gaps, resourcing needs, and opportunities early and communicate proactively
Share expertise and best practices to strengthen digital content capabilities across the organization
Coach account managers on content development and publishing processes
Contribute to the continuous improvement of digital content tools, workflows, standards, and production efficiency
Qualifications & Experience
A degree in Communications, Marketing, Journalism, Digital Media, or a related field
3–6 years of experience in digital content production, communications, marketing, or a related discipline
Exceptional writing, editing, and digital storytelling abilities
Hands-on experience creating and publishing content across multiple digital channels and for varied audiences
Strong understanding of SEO, accessibility standards, user experience principles, and digital content best practices
Experience working with content management systems, publishing tools, analytics platforms, and evolving digital technologies
Strong project management skills, including the ability to manage multiple client initiatives, priorities, deadlines, and budgets simultaneously
A collaborative, proactive, accountable, and solutions-focused approach
Curiosity, creativity, strong attention to detail, and a commitment to continuous learning
Experience working in an agency, consulting, communications, or professional services environment is considered an asset.
Workplace Requirements and Conditions:
Hybrid – three (3) days per week in office
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