Cpg Innovation Marketing Manager

Shape Maple Leaf Foods’ Kits growth business through product innovation, commercialization, and analytical decision-making. Apply consumer understanding to build a differentiated portfolio.This Category Marketing Manager position leads innovation and renovation planning across a growing protein portfolio. You will develop business cases, assess strategic fit and financial returns, and manage launches with Product Development, Insights, Brand, Packaging, Supply Chain, Finance, and Operations. The role combines creative marketing with critical thinking, project management, and performance measurement.Key Responsibilities:
Build a one-to-three-year innovation and renovation pipelineDevelop business cases and assess operational feasibilityLead cross-functional commercialization milestones and resolve launch issuesEvaluate post-launch performance and inform future decisionsTranslate data into recommendations for business reviews and planningRequirements:
Bachelor’s degree in marketing, business, or related disciplineExperience contributing to or leading product launchesExperience developing business cases and managing complex projectsConfidence using syndicated, consumer, and internal dataAbility to manage multiple priorities and deadlinesUse insight-led innovation, commercialization discipline, and data analysis to advance the Kits portfolio at Maple Leaf Foods.
#J-18808-Ljbffr