Influencer Marketing Strategist Playstation Canada

Shape PlayStation creator strategy across Canada using influencer marketing, relationship management, and campaign measurement in a hybrid Toronto contract.Sony Interactive Entertainment seeks an Influencer and Content Creator Strategist for a 12-month contract. You will lead paid partnerships and the Canadian creator program across YouTube, TikTok, Twitch, Instagram, Facebook, and X. The work connects global communications, Canadian marketing, campaign planning, content development, and performance analysis.Key Responsibilities:
Own Canadian creator strategy across the launch calendarLead sourcing, negotiation, contracting, briefing, and reportingIntegrate creators with Social, PR, and global teamsManage creator relationships, programs, budgets, and timelinesReport reach, engagement, sentiment, and community growth signalsRequirements:
Bachelor's degree or equivalentFive or more years in influencer marketing or partnershipsPaid partnership ownership from strategy through reportingGaming culture and creator ecosystem fluencyEnglish required;
French Canadian proficiency is a plusBring creator judgment, campaign leadership, and data-literate strategy to PlayStation partnerships and gaming communities across Canada.
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