Social Media & Content Coordinator

Education Level
Bachelor’s Degree in Digital Media, Communications, Marketing or a related field.
Career Level
Requires 3 years of relevant experience
Anticipated Start Date
December 2026
Job Description
Unit/Project Description:
The Social Media and Digital Content Coordinator will play a key role in bringing the Faculty of Social Sciences’ stories, people and priorities to life across our communication channels. With a focus on social media, student communications and storytelling, they will help strengthen the Faculty’s reputation, showcase research and student experiences.
We’re looking for an experienced, creative and collaborative communicator who is comfortable generating fresh ideas, creating clear, engaging content and adapting it for different audiences and platforms. You must have experience in developing and implementing communication plans and strategies. This role sits in the Communications, Recruitment & Marketing team in the Faculty of Social Sciences and reports to the Manager, Strategic Communications.
Job Summary:
Responsible for developing and administering the department’s official social media and digital content presence;
works closely with the manager and team to create, implement, track and monitor the online communication strategy. Contributes to the maintenance and development of websites.
Purpose and Key Functions:
Manage social media campaigns and presence in social networking sites including Facebook, Twitter, LinkedIn and other similar community sites, posting on relevant blogs and seeding content into social applications as needed.
Understand the target audience for each social media account, help to develop and post engaging, relevant and timely content in a variety of media including photographs, video that support Faculty, Department and Program goals.
Monitor the impact of social media and digital programs, and analyze, review, and report on effectiveness of campaigns in order to make adjustments for maximum results.
Monitor social media including trends and applications.
Develop and implement appropriate policies and procedures related to social media, online digital presence to complement social media campaigns and the delivery of campus-wide messaging, ensuring that all posts and activity complements the University’s overall strategic plan and stated priorities.
Maintain and update the Faculty’s social media guidelines.
Design and deliver social media and digital campaigns to achieve outreach goals.
Work with faculty and staff to generate online and social media content and reach desired audiences.
Educate faculty and staff on the guidelines as well as best practices for social media.
Analyze current electronic initiatives and strategies for effectiveness of the programs.
Explore new media channels to engage with audiences.
Gather web site and digital material from a variety of sources;
edits, proofs and postscontent.
Write and procure from available sources web site and digital content related to news, research, events, recruitment, and activities postings.
Ensure that all web site content is uploaded to the site on a timely basis, refreshed and updated.
Ensure information and design flow adheres to branding specifications and is conducive to a user friendly find and view pattern.
Rework existing web sites, styling and content coding to provide minor alterations.
Help to optimize website content for the Faculty, by utilizing search engine optimization best practices and by implementing keyword content strategies.
Evaluate all content for its value in search engine optimization according, but not limited to, key word frequency, key word density, and formatting.
Convert content, images, and forms into standard compliant HTML coding.
Develop new functionality, original designs, elements and code to enhance existing web sites.
Plan, schedule, and monitor own work within short time horizons.
Maintain records and prepare documentation related to activities including resources such as web pages and databases.
Create communication, marketing, and dissemination tools and content for diverse audiences in print and electronic formats.
Gather information and help to create presentations for diverse audiences within specified guidelines.
Collaborate with program staff to plan, coordinate, and implement various communication projects.
Provide recommendations on the future development of communication strategy structure, function, and activity.
Communicate with various members of the community to explain the background roles, functions, activities, products, and services of the program.
Participate in regular staff meetings and provide specialized communication information.
Write a variety of documents such as correspondence, procedure manuals, reports, and minutes.
Collect, verify, and input data into a variety of spreadsheets and databases.
Update and maintain information on websites.
Remain current with frequent changes to software and multi-media mediums.
Qualifications
Bachelor’s Degree in Digital Media, Communications, Marketing or a related field.
Requires 3 years of relevant experience
Asset:
Experience using basic deisgn tools like illustrator, photoshop, CapCut and canva.
Experience using email marketing tools like MailChimp. Experience with social media platforms like Instagram, TikTok and LinkedIn.
Strong writing and storytelling skills with the ability to develop clear, engaging content across a range of formats including editorial and feature stories, social media, email communications, blogs and web content.
Experience using wordpress is an asset.
Photography and videography skills, including editing, is an asset.
Employment Equity Statement
McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement.
The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity.
The University seeks qualified candidates who share our commitment to equity and inclusion, who will contribute to the diversification of ideas and perspectives, and especially welcomes applications from indigenous (First Nations, Métis or Inuit) peoples, members of racialized communities, persons with disabilities, women, and persons who identify as 2SLGBTQ+.
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Interview Experience
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