Paid Media Strategy Manager

Own paid media strategy remotely from Canada, South Africa, or the USA, using Google Ads and Meta for B2B clients.

As Search Engine Marketing Manager at Blacksmith Agency, you manage paid media for B2B and growing-brand clients. You set targeting, budgets, roadmaps, and client narratives. The role focuses exclusively on paid media, with SEO handled separately by its own strategist.

Key Responsibilities:

• Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads
• Allocate budgets, manage bidding, target audiences, and test creative
• Use GA4, tag manager, and platform pixels for attribution
• Build 90-day and quarterly client roadmaps
• Drive retention, upsell, and long-term account relationships

Requirements:

• Three-plus years hands-on with Google Ads and Meta
• Experience building, running, and optimizing campaigns independently
• Proven movement in ROAS, CPA, or pipeline numbers
• Agency experience managing several clients simultaneously
• Clear spoken English for live calls with US clients

Bring paid media leadership, campaign optimization, attribution, and client communication to Blacksmith Agency’s growing-brand accounts.