Customer Marketing & Loyalty Specialist

barBURRITO and Barrio Burrito Bar are fast-casual, Mexican-inspired restaurant brands dedicated to serving fresh, flavorful, and customizable meals in a fun and welcoming environment. From made-to-order burritos, bowls, and tacos to creative specialty drinks, we focus on quality ingredients, speedy service, and an experience our guests love.

We are more than just restaurants—we’re a team that values collaboration, innovation, and growth. Whether you’re behind the counter, supporting operations, or helping our business run smoothly, you’ll have the opportunity to learn, contribute, and develop your career in a dynamic and supportive environment.

Join us and be part of a team that’s passionate about food, people, and creating memorable experiences every day.

About the Role

The Customer Marketing and Loyalty Specialist will help bring our marketing campaigns and loyalty programs to life for barBURRITO in Canada and Barrio Burrito Bar in the United States.

This hands-on marketing role is all about keeping our guests engaged and giving them more reasons to come back. You’ll help create and deliver email, text and app campaigns, coordinate exciting offers, and make sure our promotions look great and are easy to find across our apps, websites and online ordering.

Key Responsibilities

Customer Engagement and Loyalty

• Coordinate the customer marketing and loyalty campaign calendars for both brands.
• Create and send email, text and app campaigns that connect guests with relevant offers, new products and brand news.
• Help develop welcome messages, reminders and offers that encourage repeat visits and bring back guests who haven’t visited in a while.
• Help attract new loyalty members and encourage guests to use their rewards and visit more often.
• Tailor campaigns to different groups of guests based on their favourite products, past visits and local restaurant.
• Try different offers, messages, creative and send times to learn what gets the best response.

Loyalty Offers and Promotions

• Work with the Brand Managers to bring national campaigns, new product launches and seasonal promotions to life through our loyalty programs and customer communications.
• Partner with the Local Store Marketing team on offers for restaurant openings, community initiatives and local markets.
• Coordinate app-exclusive offers and promotions tailored to our guests.
• Write creative briefs and work with the dedicated Digital Graphic Designer to develop engaging emails, app graphics and other campaign materials.
• Coordinate promotion details, campaign materials and launch dates so offers are ready on time.
• Check offer details, terms, links and creative before campaigns go live.

App Marketing and Guest Experience

• Help promote the barBURRITO and Barrio Burrito Bar apps and give guests more reasons to download and use them.
• Work with internal teams and external partners to keep app content and promotions current and help address guest issues.
• Develop guest communications that introduce new app features and explain their benefits.
• Review guest feedback and how guests use our apps to understand what they enjoy and where they need more support.
• Suggest ways to make it easier for guests to discover offers, earn rewards and place orders.

Website and Online Promotions

• Help make our websites and online ordering clear, inviting and easy for guests to use.
• Keep campaign messaging, creative and offers consistent across our websites, apps and online ordering.
• Ensure promotions and loyalty information are accurate, current and easy to find.
• Coordinate with internal teams and external partners to update content and address issues that affect the guest experience.

Campaign Results and Insights

• Work with the Business Analyst to understand how national, regional and local offers perform.
• Review how guests respond to our customer campaigns, loyalty programs and digital promotions.
• Track campaign results, including engagement, offer redemptions, sales and repeat visits.
• Use campaign results and guest feedback to improve future offers and communications.
• Prepare clear campaign recaps highlighting what worked, what we learned and what to try next.

Qualifications

• 2–4 years of experience in customer marketing, loyalty, email marketing or a related marketing role.
• Comfortable using email marketing, loyalty or customer communication tools and learning new platforms.
• Experience creating and delivering email, text or app campaigns.
• Familiarity with paid social tools to support customer acquisition and loyalty sign-ups is an asset.
• Strong organizational and project coordination skills, with an interest in understanding what makes marketing effective.
• Excellent attention to detail and the ability to manage multiple campaigns and deadlines.
• Strong writing and communication skills, with experience working with designers, internal teams and external partners.
• Restaurant, retail, franchise or multi-location experience is an asset.
• Experience supporting Canadian and U.S. markets is an asset.

This is a new role on our team.

Hiring Transparency & AI Disclosure

At barBURRITO, every application is reviewed by a human. AI tools may be used only to organize application information; they do not select, rank, or shortlist candidates.

Equal Opportunity & Accessibility

barBURRITO is an equal opportunity employer committed to creating an inclusive and accessible workplace. We comply with the Ontario Human Rights Code, the Employment Standards Act, and the Accessibility for Ontarians with Disabilities Act (AODA).

Accommodation is available throughout the recruitment process upon request.