Team Lead - Planters

Now Hiring: Team Lead – Planters x Toronto Blue Jays Activation

We're looking for an energetic, organized Team Lead Brand Ambassador to oversee an exciting Planters activation at Toronto Blue Jays games! This is your opportunity to lead a dynamic event team while representing one of Canada's most iconic snack brands through interactive games, product sampling, and engaging fan experiences.

Location: Rogers Centre, Toronto, ON

Activation Dates:

• Thursday, July 23, 2026
• Saturday, August 15, 2026

Shift Length:

• Thursday, July 23: Approximately 6-hour shift (exact timing TBD)
• Saturday, August 15: Approximately 6-hour shift (exact timing TBD)

Training: Mandatory Virtual Training – Tuesday, July 21, 2026

Time: 10:00am - 11:30am (Mandatory – Virtual) 

What We're Looking For:

• Previous Team Lead experience in experiential marketing, promotions, events, retail, hospitality, or customer service is an asset.
• Strong leadership, communication, and organizational skills.
• Comfortable leading a team in a fast-paced, high-energy event environment.
• Outgoing and confident interacting with the public and creating memorable brand experiences.
• Reliable, professional, and solution-oriented.
• Comfortable assisting with event setup, execution, teardown, inventory management, and overseeing all activation responsibilities.
• Able to engage fans while promoting Planters products through sampling and interactive activities.
• Must be available for the mandatory virtual training on July 21 and both activation dates.

What You'll Do:

• Lead all on-site event operations and serve as the primary point of contact throughout the activation.
• Coordinate event setup, execution, and teardown.
• Supervise and support the Brand Ambassador team to ensure all responsibilities are covered and guest experience standards are met.
• Manage product inventory, sampling supplies, and activation assets.
• Assist with fan engagement, product sampling, and interactive games throughout the event.
• Step into Brand Ambassador responsibilities as needed to ensure seamless execution.
• Maintain a clean, organized, and safe activation space.
• Troubleshoot operational issues and communicate updates with the Brand Momentum team.
• Ensure the activation runs smoothly while delivering an exceptional experience for Blue Jays fans.

If you enjoy leading teams, engaging with consumers, and bringing exciting brand experiences to life, this is a fantastic opportunity to represent Planters at one of Toronto's biggest sporting venues.

About Brand Momentum

Brand Momentum is a nationally integrated leader in Sales, Marketing, and Retail, with headquarters in Toronto. We foster authentic and enduring human connections across the nation.

As a three-time winner of Canada's Top 100 Best Workplaces® and one of Canada's fastest-growing companies, we take pride in our commitment to Goodness, a core value that drives everything we do.

At Brand Momentum, we build authentic connections across Canada. We are more than a Sales, Marketing, and Retail agency—we are a community.

Our Commitment

At Brand Momentum, we focus on long-term success by combining innovation, quality, and a fun, supportive culture. We deliver on our promises by providing exceptional value to both our clients and our people.

Guided by integrity, respect, and empowerment, we create an environment where everyone can thrive.

We are also committed to sustainability and actively work to reduce our environmental impact while fostering a diverse and inclusive workplace that celebrates different perspectives and experiences.

Brand Momentum is committed to providing accommodations for people with disabilities. Accommodations are available upon request. Please contact our Human Resources department for more information.