Account Director, Integrated Media Strategy

Agency:Weber Shandwick
Job Function:Media
Job Subfunction:Earned Media
Job Description:Weber Shandwick is more than a leading global communications agency – we’re an engagement agency. Our success is built on a deep commitment to our clients, our people, creativity, collaboration and engaging stakeholders in new and bold ways to build brand reputation and drive business results.
Our Toronto office is looking for a Director, Integrated Mediaa strategic, vision-driven communications leader responsible for driving integrated media strategies, providing high-level client counsel, and managing major client accounts. In this role, you will lead cross-functional teams to shape cultural conversations for iconic consumer brands in Canada, bringing creative stories to life and executing high-energy consumer events.
About You:You are a seasoned media strategist, client partner, and team leader who thrives at the intersection of culture, news, and brand purpose. You know how to elevate earned-first creative concepts into multi-channel campaigns that command attention and drive measurable business impact on lifestyle and food & beverage brands. Driven by a deep passion for the digital landscape, you bring an intuitive understanding of social media dynamics, modern influencer strategies, and creator relations to the table. You possess a deep understanding of today’s complex stakeholder dynamics and bring a nuanced perspective on how brands build trust with consumers, creators, media, and corporate stakeholders alike. If you are an inspiring mentor, a passionate builder of client relationships, and a champion of brave, culturally resonant storytelling, we want to hear from you.
RESPONSIBILITIES:
Strategic Integrated Media & Campaign Leadership
Client and IAT Collaboration
Talent Leadership, Coaching & DEI
Operational & Financial Management
PREFERRED EXPERIENCE:
Lifestyle and Food & Beverage Expertise: Deep understanding of consumer & lifestyle affairs (brand storytelling, consumer media relations, trend integration, lifestyle/culture PR).
Client Counsel, IAT & Relationship Management: Demonstrated ability to build trust and rapport at all levels.
Integrated Media & Cultural Intelligence: Deep understanding of the modern media landscape, digital creator ecosystems, and pop culture trends;
strong ability to identify emerging news hooks and leverage media intelligence/influencer platforms effectively.
Critical Thinking & Problem-Solving: Asks probing questions, anticipates roadblocks, and exercises sound judgment to resolve complex client or operational challenges swiftly and diplomatically.
Operational Excellence & Precision: Proven ability to manage multi-faceted campaigns under tight deadlines;
meticulous attention todetail across written deliverables, logistics, budget tracking, and performance measurement.
Collaborative Leadership & Energy: A proactive, solutions-oriented team player who brings positive energy to cross-functional teams;
skilled at coaching junior staff, resolving cross-team friction, and cultivating a high-performing, inclusive work culture.
Written & Executive Communication: Exceptional writing and editing skills across diverse formats—from media pitches and messaging frameworks, client presentations, and influencer briefs.
Public relations experience of 7+ years. Agency experience strongly preferred.
University degree in Public Relations, Communications, Journalism or related field.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
Salary Range: $95,000 - $130,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
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