Social Media & Creator Marketing Manager

Job Description:

At TTI, people come for the opportunity and stay for the culture!

Social Media & Creator Marketing Manager

Techtronic Industries Inc. | RYOBI®, RIDGID®

Full-Time | Permanent | 3381 Steeles Ave E, North York, ON | M1

About TTI Canada

Are you ready to lead the way in shaping an empowering work environment with a global leader in power tools, outdoor equipment, and floorcare products? At TTI, we are known for our innovative products, world-class brands, and an unrelenting commitment to operational excellence. With iconic brands like RYOBI ** ® , and RIDGID ®** we’re not just about delivering outstanding performance but also about creating exceptional development for our people. If you’re passionate about building your career in a dynamic, fast-paced environment, we want to hear from you! At TTI, culture drives performance, and it’s at the heart of everything we do. We are fast, innovative, and constantly evolving but above all, we’re a team that celebrates success together. We reward creative thinking and encourage your self development. Join us in driving a culture that supports sustainability, growth, and leadership.

Position Description

Reporting to the Director, Integrated Brand Marketing & eCommerce, the Social Media & Creator Marketing Manager will elevate RYOBI and RIDGID Canada’s presence across social platforms, building the kind of engaged, brand-loyal audience that leading consumer brands are known for. This role owns the full organic social and creator marketing function, from platform strategy and content calendars through to creator partnerships, community management, and social analytics. Supported by a dedicated production resource, this role drives the creative vision and direction that fuels daily publishing across both brands.

The successful candidate owns social analytics and community management, bringing a proactive, insights-driven approach to every decision. They are as comfortable setting a detailed production brief for a planned campaign shoot as they are capturing a quick, trending clip independently when a moment calls for it. This role owns final approval on all content before it is published.

What You Will Do

• Elevate RYOBI and RIDGID’s organic social media presence, bringing strategic planning and structure to platform strategy, content calendars, and publishing cadence across Facebook, Instagram, TikTok, and YouTube.
• Own the content strategy end to end, translating it into creative briefs and content calendars that keep production moving far enough ahead to sustain daily publishing across both brands. Briefs will range from highly detailed to minimal based on established production rhythm, and this role owns final approval on all content before it is published.
• Build out a creator marketing program with the rigor of a leading consumer brand, moving from ad hoc outreach to proactive, relationship-driven creator partnerships that deliver consistent, on-brand content at scale.
• Scout and build relationships with new creators who align with the brand’s business strategy and connect with our audience, managing contracts, briefing, and partnership performance end to end.
• Partner closely with Home Depot Canada to create standout collaborative content and creator partnerships tied to the retail relationship, ensuring brand presence within THD social channels and activations.
• Bring a proactive, insight-led approach to community management across organic social channels, raising the standard for how RYOBI and RIDGID show up in comments, DMs, and public conversations.
• Build out the social analytics and reporting framework, turning performance data into sharp recommendations for organic & paid social strategy, content investment, and platform prioritization.
• Own the organic and creator marketing budget, partnering with the Director on overall planning and making every dollar count across creator fees, content production, and platform investment.
• Step in front of the camera or behind the mic when the moment calls for it, capturing quick, platform-native content independently in a creator style when speed matters more than a full production setup.
• Own the brand’s social voice and tone, ensuring every caption, comment, and public reply is polished, on-brand, and reflective of where RYOBI and RIDGID want to be positioned in culture.
• Collaborate regularly with TTI’s US and global social and creator teams, sharing learnings and best practices in both directions.
• Stay plugged into platform trends, culture, and emerging creator formats, bringing an outside-in perspective that keeps the brand relevant and ahead of the curve.

What You Will Bring

• Bachelor’s degree in marketing, Communications, or a related field, or equivalent industry experience.
• Minimum 4-6 years of experience in social media management, creator marketing, or content strategy, ideally including experience in a high-volume, always-on publishing environment across multiple brands or accounts.
• Comfort bringing strategic planning, structure, and measurement discipline to an organic social function, while holding the creative instincts to recognise a trending moment and move on it the same day.
• Proven experience developing and executing organic social content strategies that grow engaged audiences across platforms, with a strong understanding of how content performs differently across Facebook, Instagram, TikTok, and YouTube.
• Strong track record sourcing, negotiating, and managing creator partnerships and contracts.
• Comfortable and confident appearing on camera independently, capturing quick, platform-native content in a creator style without requiring a full production setup.
• Strong storytelling and creative direction skills, with experience writing briefs and managing content calendars that keep a creative team moving.
• Experience managing budgets and partner or vendor contracts.
• Strong analytical skills, with the ability to translate social performance data into actionable recommendations.
• Excellent relationship management and negotiation skills.
• Comfortable collaborating across regions or markets, sharing ideas and best practices in both directions.
• PR experience is a plus, given this role’s outward-facing voice across public captions, comments, and replies representing the brand publicly.
• Proficiency with social media management and analytics tools such as Meta Business Suite, TikTok Creator Tools, and a scheduling or social listening platform.
• Ability to work in person at TTI Headquarters in Toronto.
• A portfolio or content reel showcasing relevant social, creator, or on-camera work is required as part of the application.

What You Will Benefit From

• At TTI Canada, we’re proud to offer a competitive and comprehensive rewards package that supports your health, financial well-being, and personal growth:100% employer-paid health and dental coverage - for you and your family
• Competitive base salary - $80,000 - $105,000 and substantial annual bonus Included
• Company Vehicle, laptop and cellphone included
• Company-matched savings plan - we’ll match your contributions up to 6% of your earnings
• $500 in flexible wellness credits - choose between a Health Care Spending Account (HCSA) or Personal Spending Account (PSA)
• Generous paid time off, including vacation, personal days, and volunteer time
• Access to virtual healthcare services - anytime, anywhere
• Exclusive employee perks - including brand discounts & preferred pricing with external vendors
• Education reimbursement program - supporting your continued learning and development

Diversity, equity, and inclusion are at the core of our values at TTI. Because of our commitment to a multicultural and inclusive workplace, our people are our competitive advantage. We foster an inclusive environment where diversity is valued and where all employees feel safe to contribute their ideas, share their experiences, and represent their diverse backgrounds to innovate and solve complex problems as one team. We actively support and accommodate the diverse needs of our team, creating an empowering space where everyone can thrive.