Head of Market Intelligence Division

Join the City of Laval as the Head of the Market Intelligence Division, focusing on strategic marketing research and team leadership. This hybrid position emphasizes research enhancement and effective decision-making support. This permanent role involves direct reporting to the Deputy Director of Communications and Marketing. You will be responsible for centralizing and interpreting market research data to influence strategic directions and optimize resource allocation. Collaborate with management to set priorities and promote continuous improvement in organizational performance. Key Responsibilities: • Centralize and analyze research results for strategic use • Lead teams in market analysis and performance measurement • Develop mechanisms for effective strategic information dissemination • Prepare and present reports to senior executives • Identify resource needs to support team operations Requirements: • Master’s degree and bachelor’s in a relevant discipline • Twelve years of relevant marketing research experience • Significant experience with complex decision-making studies • Mastery of data visualization tools like Power BI • Knowledge of community development issues is beneficial Drive impactful research initiatives and lead the marketing strategy for the City of Laval. #J-18808-Ljbffr