Paid Media Strategy Lead Canada

Lead paid media strategy remotely across Canada, using Google Ads, Meta Ads, and analytics to grow education and consumer brands.As Paid Growth Lead, you will own client paid growth programs from strategy through execution. You will manage campaigns, budgets, creative testing, and performance analysis while reporting to the Group Director of Paid Growth. The work includes CRO recommendations and strategic thinking about customer acquisition cost and lifetime value. You will serve senior stakeholders and connect execution with measurable client outcomes.Key Responsibilities:
Own paid growth strategy and campaign executionManage Google Ads and Meta Ads campaignsProject-manage scopes, budgets, timelines, and deliveryProvide creative testing and CRO recommendationsUse AI workflows for research and analysisRequirements:
Three to six years’ relevant experience or equivalent skillsCampaign strategy and budget planning experienceGoogle Ads and Meta Ads proficiencyCampaign optimization and Google Analytics knowledgeClient-ready communication and project management skillsBring paid media strategy, campaign optimization, analytics, and client ownership to growth programs serving leading brands.
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