Marketing Automation Journey Specialist

Shape Medcan’s lifecycle marketing through automated journeys, triggered communications, and personalization programs. Use Salesforce Marketing Cloud to improve client engagement and retention.This Specialist role owns hands-on execution, administration, and optimization across Medcan’s marketing automation ecosystem. You will create segmented audiences, manage campaign workflows, and deploy personalized communications. Collaboration spans Marketing, Analytics, Technology, Growth, and Product teams to deliver scalable solutions.Key Responsibilities:
Translate business requirements into scalable automation solutionsDeploy triggered communications and personalized customer experiencesMaintain subscriber management and audience segmentation solutionsSupport Salesforce Marketing Cloud and CRM integrationsTest, validate, release, and deploy marketing technology initiativesRequirements:
College diploma or university degree in a related disciplineFive or more years of Salesforce Marketing Cloud experienceProficiency in Journey Builder, Automation Studio, and Contact BuilderExperience with data extensions, APIs, and enterprise data sourcesAbility to translate business needs into technical requirementsBring journey-building, segmentation, and cross-functional collaboration skills to Medcan’s personalized lifecycle marketing operations.
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